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10/31/18

GM offers buyouts to 18,000 salaried workers in North America

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Cost-cutting move comes as GM posts strong third quarter.

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GM offers buyouts to 18,000 salaried workers in North America originally appeared on Autoblog on Wed, 31 Oct 2018 20:05:00 EDT. Please see our terms for use of feeds.

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2020 Ram Heavy Duty spy shots show updated lighting and new grille

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Influence from the Ram 1500 is obvious.

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2020 Ram Heavy Duty spy shots show updated lighting and new grille originally appeared on Autoblog on Wed, 31 Oct 2018 17:45:00 EDT. Please see our terms for use of feeds.

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Jeep Scrambler truck to debut at LA Auto Show next month

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This, along with plenty of other manufacturers tease reveals for LA.

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Jeep Scrambler truck to debut at LA Auto Show next month originally appeared on Autoblog on Wed, 31 Oct 2018 16:10:00 EDT. Please see our terms for use of feeds.

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2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville

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Cadillac's sport coupe is a real shining star.

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2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville originally appeared on Autoblog on Wed, 31 Oct 2018 15:40:00 EDT. Please see our terms for use of feeds.

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The spirit of these 7 weird Mazdas lives on in today's cars

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Mazda's automotive misfits helped spawn brand's most popular vehicles

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The spirit of these 7 weird Mazdas lives on in today's cars originally appeared on Autoblog on Wed, 31 Oct 2018 04:30:00 EDT. Please see our terms for use of feeds.

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VW Golf R gets the touring car treatment by APR for SEMA

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With 536 horsepower, this widebody Golf R is ready for the track.

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2019 Lexus LX Inspiration Series is relatively uninspiring

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You do get a white leather interior though.

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2019 Lexus LX Inspiration Series is relatively uninspiring originally appeared on Autoblog on Wed, 31 Oct 2018 14:37:00 EDT. Please see our terms for use of feeds.

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How to buy a used car | Autoblog explains

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It might not be as simple as it seems.

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Hyundai, Kia to put solar panels on vehicle roofs

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Solar systems would supplement ICE, hybrids and full electric vehicles

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Hyundai, Kia to put solar panels on vehicle roofs originally appeared on Autoblog on Wed, 31 Oct 2018 12:37:00 EDT. Please see our terms for use of feeds.

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Hyundai-Kia names former Audi, Lamborghini, Bentley designer as design chief

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Donckerwolke is famous for designing the Lamborghini Murciélago and others.

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BMW M3 and M4 recalled, in need of new driveshafts

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2016-2017 model year M cars could experience "loss of propulsion."

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BMW M3 and M4 recalled, in need of new driveshafts originally appeared on Autoblog on Wed, 31 Oct 2018 11:15:00 EDT. Please see our terms for use of feeds.

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This 1969 Mustang Boss 429 continuation car makes 815 hp

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The first of Classic Recreations' line of classic muscle-era Mustangs

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The best Amazon deals for car owners - 10/31/18

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These Halloween deals are scary good.

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The best Amazon deals for car owners - 10/31/18 originally appeared on Autoblog on Wed, 31 Oct 2018 10:17:00 EDT. Please see our terms for use of feeds.

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2019 Ford Mustang Bullitt Quick Spin Review | My car is my costume

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'Bullitt' or Steve McQueen fandom isn't necessary. This Mustang is perfection.

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GM profit races past expectation as it expects to finish the year strong

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Two words: pickup trucks.

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GM profit races past expectation as it expects to finish the year strong originally appeared on Autoblog on Wed, 31 Oct 2018 09:08:00 EDT. Please see our terms for use of feeds.

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Tesla Model 3 production push puts a dent in Panasonic profit

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Tesla showed a profit, but battery partner's costs were driven way up.

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Tesla Model 3 production push puts a dent in Panasonic profit originally appeared on Autoblog on Wed, 31 Oct 2018 08:50:00 EDT. Please see our terms for use of feeds.

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Need to Know: Oct. 31, 2018

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: In 2015, there were 205.4 million subscribers to traditional TV, and that will drop to 169.7 million by 2022 (eMarketer)

But did you know: A majority of Americans think cable has become ‘unaffordable’ (The Hollywood Reporter)

Comcast lost 106,000 cable television subscribers in the most recent quarter, while DirecTV shed 346,000 and Charter Communications lost 66,000. According to a new Hollywood Reporter/Morning Consult poll, a whopping 90 percent of Americans say that the most important factor when deciding to subscribe to a TV or streaming service is cost. Meanwhile, 56 percent say cable is “unaffordable” and 47 percent say the same about satellite, while just 17 percent deem streaming unaffordable. “People are just homing in on affordability, especially younger consumers,” says Morning Consult VP Tyler Sinclair.

+ Noted: Journalists working the local news beat say they’re regularly being verbally abused or physically assaulted, driven by attacks from Trump (Associated Press); Digital First Media laying off 107 at Colorado Springs service center (The Gazette); The Athletic raises $40 million in new funding round (Axios); Exit talks between NBC News and Megyn Kelly have hit a snag over non-disclosure and non-compete stipulations (Variety)

API Update

Beyond email: Other tactics to drive users to subscription offers

The latest addition to API’s Reader Revenue Toolkit looks at multiple ways news organizations should be connecting with prospective subscribers, both on and offline. Email is one of the very best ways to nurture and convert new subscribers, but there are many other approaches to pay attention to. These include online calls to action, refer-a-friend programs, dynamic meters, free and low-cost trials, and partnerships. API’s Director of Reader Revenue Gwen Vargo explores many examples and best practices for how to do these things well.

+ Earlier: Other recent additions to the toolkit are How to get the email addresses you need to drive subscriptions and What it takes to shift a news organization to reader revenue

TRY THIS AT HOME

A massive Facebook group — made up almost entirely of women — is helping to solve a case gripping Australia (Nieman Lab)

Most Americans have never heard of Keli Lane or of her baby, Tegan, who disappeared in 1996 when she was only two days old. But the case of Lane — and her murder conviction in 2011, though no body or hard evidence was ever found — has gripped Australia for years. It’s now the subject of a three-part Australian Broadcasting Corp. documentary — and a Facebook group that, in around two weeks, has grown to 29,000 members focused on one goal: finding out what actually happened to Tegan.

+ Five reporters from local Texas outlets are sharing a Reddit AMA about the Senate race (reddit)

OFFSHORE

Western Europeans under 30 view news media less positively and rely more on digital platforms than older adults (Pew Research Center)

People of all ages in Western Europe value the importance of the news media in society. Yet, younger adults — those under 30 — are less trusting of the news media and less likely to think the news media are doing a good job in their key responsibilities. And while younger adults rarely read the news in print, they often name established newspaper brands as their main source of news. This new analysis builds off Pew Research Center’s earlier findings about news media and political identities to understand age dynamics in eight Western European countries — Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom.

+ These were some of the top hoaxes on WhatsApp before the Brazilian election (Poynter)

OFFBEAT

10 productivity myths you shouldn’t believe (Fast Company)

“The most productive people are early risers. You should learn to eliminate procrastination. Stress is terrible for productivity.” You’ve probably come across many of these statements in productivity articles, writes Anisa Purbasari Horton. But as psychologist Scott Barry Kaufman and time management expert Laura Vanderkam told the audience at the Fast Company Innovation Festival, some of the most commonly cited productivity principles are not always correct. Or they are partly true, but there’s more to the statement. For example, Vanderkam says that while research might show morning people do better in tests as kids and get better jobs as adults, it’s not because they are naturally more productive, it’s because the world is set up to reward them.

+ How Instagram has become a refuge for far-right figures who have somehow managed to avoid being banned from the site, including Alex Jones (The Daily Beast); Twitter just launched a midterms page and it’s already surfacing fake news (BuzzFeed News)

UP FOR DEBATE

‘The Axios coverage of Trump’s plan to get rid of US birthright citizenship was a perverse, obsequious mix of bleak news and promotion of an Axios series on HBO’ (The Intercept)

“You wouldn’t trust a music critic who’s buddies with the band, nor should you trust a tech reporter who hoots and hollers whenever Tim Cook takes the stage,” writes Sam Biddle. “And you definitely, absolutely should be suspicious of a political reporter who sits down with President Donald Trump and looks as if he’s meeting his favorite baseball player.” Axios and HBO gave viewers the first look at a new television show by teaming up with the White House to unveil a new entry in its xenophobic domestic policy lineup, continues Biddle. “Axios has become a political media sensation in a very short amount of time, excelling at both cranking out access-based White House scoops and servility, like some sort of 1600 Pennsylvania Avenue-based Roomba.”

+ Voter suppression is a crucial story in America, but broadcast news mostly shrugs (The Washington Post)

SHAREABLE

Reporters tried to buy fake Facebook ads on behalf of all 100 US senators and Facebook approved all of them (VICE News)

One of Facebook’s major efforts to add transparency to political advertisements is a required “Paid for by” disclosure at the top of each ad supposedly telling users who is paying for political ads that show up in their news feeds, writes William Turton. But on the eve of the 2018 midterm elections, a VICE News investigation found the “Paid for by” feature is easily manipulated and appears to allow anyone to lie about who is paying for a political ad, or to pose as someone paying for the ad. To test it, VICE News applied to buy fake ads on behalf of all 100 sitting U.S. senators, including ads “Paid for by” by Mitch McConnell and Chuck Schumer.

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Waymo gets California OK to test self-driving cars with no backup driver

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It's an expansion of driverless tests company has been doing in Arizona.

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Waymo gets California OK to test self-driving cars with no backup driver originally appeared on Autoblog on Wed, 31 Oct 2018 07:30:00 EDT. Please see our terms for use of feeds.

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Beyond email: Other tactics to drive users to subscription offers

While publishers should seize on the opportunities offered by email marketing, they should not view email — or any single approach — as the magic bullet to gaining subscribers. Wherever possible, news organizations should be using multiple touch points to connect with prospective subscribers, both on and offline. Email campaigns, while effective, rely on having a list, which takes time to assemble. Also, emails can only be sent to a known universe of prospects, whereas other marketing channels expand the audience potential. Multiple approaches can complement each other. These include online calls to action, refer-a-friend programs, dynamic meters, free and low-cost trials, and partnerships.

Online calls to action

Surfacing a subscription offer when readers are engaged with content they find compelling can be an effective tactic to gain subscribers. This type of digital marketing requires a command of tracking and analytics to determine the content that is most valuable to particular readers, and therefore most effective in getting them to pay.

Pop-ups that convert: The Washington Post

A pop-up ad for The Washington Post’s Sunday home delivery features several different elements  that highlight the benefits of subscribing. If a reader tries to leave the order landing page without subscribing, an attention-getting ad pops up asking the reader not to leave yet. This pop-up emphasizes that it is cheap to subscribe and breaks down the rate to a low weekly cost.

The bottom of the ad reinforces the Post’s value proposition by reminding the reader that the Post is “Award-winning,” “Top” and “Best.”


While much attention is being paid to digital subscriptions and engagement, API research shows there is still a sizable group of (generally older) subscribers whose preferred format is print. They should not be ignored, even as the industry shifts its focus to digital.

A seasonal incentive: The Journal Sentinel

The annual calendar can inspire tactics to motivate subscribers. For example, the Journal Sentinel’s pop-up offers a seasonal discount, which creates a sense of urgency. Overall, the copy and graphics of this ad convey the need to connect over the summer, and more specifically, connect digitally to the Journal Sentinel. This copy, combined with the beachy graphics, convey that readers can be on vacation and still connected to the news that is important to them.


News that citizens need to have: The San Francisco Chronicle

This Chronicle ad reminds voters that it can help them make informed decisions in the coming election. In contrast to the cheerful colors used by the Journal Sentinel in a summer pop-up, the Chronicle text is stark and bold, underscoring the weighty responsibility of voters and the value of its coverage.

Refer-a-friend programs

Frequently, readers are exposed to a publication through their friends and family. They might borrow print copies, forward articles online or share content through their social media networks. Refer-a-friend programs are a great way to encourage and reward these organic interactions.

Enabling shared subscriptions: Las Vegas Review-Journal

News organizations may tout shared access as one of the benefits of a subscription right on the offer page. The Las Vegas Review-Journal allows up to four people in each household to share a subscription, adding to its value.

Publishers also benefit, because more people read their digital content, which has been “endorsed” by a subscriber in their own family. As online usage and engagement is tracked, organizations can learn which types of content are most appealing to these additional readers.


Bonus digital subscriptions: The Washington Post

While similar to allowing family members to share, this tactic goes a step further by enabling new “premium” subscribers to name an additional new digital subscriber at no added cost. This approach is another way for news organizations to expand their audience, while learning more about reader interests and behavior through testing and measurement.


Gift offers to attract paying readers: The New York Times

Readers may be willing to pay after they have enjoyed a gift subscription. The New York Times makes three choices available, mirroring those of a regular subscription, which adds some familiarity for the gifter. There is also a 50 percent discount offered for the gift subscription, which adds appeal. The value proposition of the Times is very clear in the heading, which is aimed at readers who are drawn to the paper’s substance and authority: “Give the Facts, Give the World, Give The Times.”


Online stores that reward shoppers: San Francisco Chronicle

Not only can readers subscribe at the San Francisco Chronicle’s online store — choosing among digital, Sunday only, and seven-day delivery options — they can also browse an array of items that may build loyalty and reinforce a sense of community. In October 2018, these included T-shirts, commemorative newspaper covers (celebrating sports teams), guides to wine and restaurants, and more.

Free or low-cost trials

Publishers can experiment with offering free or low-cost trials to readers, allowing them to experience the full benefits of being a paid subscriber, and upselling them at the end of the trial period.

Since buying a subscription is a long-term, and often recurring, financial commitment, there is more at stake for users than if they were purchasing a single item. Offering free or low-cost trials is an easy way for the reader to experience the subscription before making that decision. During such trials, it is important to track customers’ usage, encourage deeper engagement and communicate the benefits of subscribing.

Reducing risk to gain subscribers: The Baltimore Sun, the Financial Times and the Los Angeles Times

These organizations emphasize the low risk associated with a trial subscription by offering a free period at the start and easy options to cancel. The Sun communicates the low risk with its “Cancel Anytime” callout, and the FT refers to its trial as “risk-free” throughout the ad copy. These features give prospective subscribers some security and peace of mind that may help overcome hesitation to pay.

It is crucial to communicate the value of the content and subscription during the trial period. An email welcome series that explains the benefits of subscribing can be tailored for trial subscribers. It is also helpful to track trial subscribers’ online activity to see which content is engaging them most. Knowing which types of content convert readers into subscribers — and highlighting it — will also help push trial subscriptions through the digital sales funnel. Trials are also a great way to get more people to buy annual subscriptions, which generally renew at a higher rate than monthly subscriptions.

The length of the trial period can vary and should be tested to find what is most effective for the specific publication. The differences can be as subtle as choosing whether to use the word “weeks” or “months” in describing the length of time for a trial offer. In the examples below, consider how three publishers chose to highlight different lengths of time in the ads for their trials.


Subscriptions as a workplace perk: The Iowa Falls Times Citizen

The Iowa Falls Times Citizen is pioneering an approach that has proven valuable both for the news organization and the local businesses it partners with. The paper offers group subscriptions at a discounted rate to local advertisers, which they can buy for their employees. As part of the package, the Times Citizen runs full-page ads featuring testimonials from advertisers’ employees about the paper.

This arrangement gives the Times Citizen an added source of paid subscribers, and may result in less churn than more traditional partnership subscriptions, because subscribers see it as an employment perk. Local employers, which include banks, an auto center and a vision clinic, only pay once a year, which acts as another brake on attrition.

A cross-border alliance: The Globe and Mail and The New York Times

Globe and Mail readers who click through the “subscribe” call to action land on a page that offers a subscription to The New York Times as a compliment to the Globe and Mail, as its official Canadian distributor. This arrangement benefits both news organizations. The Globe and Mail gains credibility and trust through its close alliance with the Times. And the Times gets the benefits of having its brand supported by Canada’s preeminent news outlet.

Additional resources

*  *  *

The Reader Revenue Toolkit will continue to grow over time as more resources are added. As organizations continue to find innovative ways to get more and more of their revenue directly from readers, we will be surfacing their examples. Question you need answered? Something missing? Are your own reader revenue initiatives and projects proving successful and you want to share? Reach out to readerrevenue@pressinstitute.org, or sign up to receive updates as new resources are added to the toolkit.

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10/30/18

1968 Dodge Super Charger is a super Charger with a supercharger

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It has the 1,000-horsepower Hellephant engine and wicked custom touches.

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1968 Dodge Super Charger is a super Charger with a supercharger originally appeared on Autoblog on Tue, 30 Oct 2018 19:26:00 EDT. Please see our terms for use of feeds.

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All hail the Hellephant, Mopar's 1,000-horsepower crate engine

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Supercharged 426 Hemi legitimately makes the Demon engine seem weak.

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6 great car polishes | Autoblog's favorites

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Looking to bring some shine back to your ride?

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6 great car polishes | Autoblog's favorites originally appeared on Autoblog on Tue, 30 Oct 2018 17:33:00 EDT. Please see our terms for use of feeds.

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Faraday Future co-founder quits: 'The company is effectively insolvent'

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Some who survived last week's layoffs reportedly will be furloughed

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Hennessey VelociRaptor V8 gives the Raptor its V8 back, plus 758 horsepower

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It goes 0-60 mph in 4.1 seconds.

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This carbon-fiber 1970 Dodge Charger packs a 996-horsepower Demon engine

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The car was built by SpeedKore Performance.

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Toyota finally, finally revealing 2020 Supra at Detroit Auto Show

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Related to the BMW Z4, it'll go on sale in the first half of 2019

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Toyota finally, finally revealing 2020 Supra at Detroit Auto Show originally appeared on Autoblog on Tue, 30 Oct 2018 15:15:00 EDT. Please see our terms for use of feeds.

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Kia brings four jump-ready Tellurides and a modified Stinger to SEMA

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The Telluride SUVs are equipped with remote reservoir shocks.

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Ringbrothers 1971 K5 Chevy Blazer proudly sticks to its roots

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It's called Seaker, and it's lovely.

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Icon Derelict 1949 Mercury Coupe is peak SEMA with an electrifying twist

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It's old on the outside, new on the inside.

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2020 Kia Forte GT revealed at SEMA adds turbo engine, manual transmission

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It gets upgrades similar to the Elantra Sport trim.

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Toyota and Pizza Hut collaborate on truck-mounted autonomous oven

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The Pie Pro is a robotic oven mounted in a hydrogen Tundra's bed.

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Toyota and Pizza Hut collaborate on truck-mounted autonomous oven originally appeared on Autoblog on Tue, 30 Oct 2018 13:22:00 EDT. Please see our terms for use of feeds.

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2019 Hyundai Veloster Turbo gets new performance parts at SEMA

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Expect a continuous stream of aftermarket parts for Hyundai sport models.

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Honda Rugged Open Air Vehicle Concept is a Ridgeline-based Baja runner

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It's a cross between Honda's Ridgeline truck and its Pioneer 1000 side-by-side.

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F1's Marcus Ericsson moving to IndyCar, joins Robert Wickens' team

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Schmidt Peterson will keep a car ready for paralyzed driver's return

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Jeep Wrangler rides into SEMA on new Mopar performance axles

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Added strength, clearance and rigidity for off-road enthusiasts.

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Chevrolet shows 700-hp electric eCOPO Camaro drag racer at SEMA

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GM says it's a marker for future electric product development.

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Chevrolet shows 700-hp electric eCOPO Camaro drag racer at SEMA originally appeared on Autoblog on Tue, 30 Oct 2018 09:30:00 EDT. Please see our terms for use of feeds.

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