By analyzing 4.8 million tweets across 10,000 profiles, Buffer compiled statistics on how engagement and clicks vary throughout the day. Early morning tweets garner the most clicks, Buffer says, but late afternoon and evening are better for overall engagement. The study also found that the busiest times on Twitter often result in lower engagement per tweet: Noon to 1 p.m. is most popular time to tweet, but tweets during those hours receive lower engagement on average.
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