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6/30/15

The problem with Huffington Post’s platform strategy: It’s trying to do the same thing everyone else is

With The Huffington Post’s plan to add 900,000 contributors through a self-publishing platform with little or no editing, Mathew Ingram says Huffington Post has the same issue it has with its video strategy: Everyone else is trying to achieve the same thing, and taking similar measures to do so. Ingram says when Huffington Post launches, there were few alternatives that could offer the same reach and distribution that it did, but the landscape is crowded now. Ingram says: “It may have 200 million unique monthly visitors, but it is no longer top of mind when it comes to platforms or publishers.”

The post The problem with Huffington Post’s platform strategy: It’s trying to do the same thing everyone else is appeared first on American Press Institute.



from American Press Institute http://ift.tt/1RPHcLV

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