When print advertising began to change, print newspapers were forced to evolve, Charles Arthur writes, and web publishers may be forced to do the same once mobile ad blocking is available in Apple’s iOS 9. Arthur says the future of digital advertising may be in the form of sponsored content: “If the site generates the ad, it’s suddenly a lot harder to block.”
The post How mobile ad blocking in iOS 9 may force a shift by web advertisers and publishers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Ixz7L3
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