You might have heard: Comcast’s NBCUniversal was scouting out several new media companies as it tries to reach younger audiences who watch less traditional television (Wall Street Journal)
But did you know: NBCUniversal is close to a deal to invest $250 million in BuzzFeed. It’s also expected to invest in Vox Media in a deal that could value Vox at $850 million. The investments in BuzzFeed and Vox Media are part of an effort by NBCU CEO Steve Burke to invest in digital outlets that reach Millennial audiences that aren’t paying attention to NBCU’s TV networks. Kara Swisher and Peter Kafka write: “The idea is that NBCU can get a crash course on digital content and distribution from its new investments — and that those companies may want to distribute some of NBCU’s content as well.”
The post NBCUniversal is expected to make big investments in BuzzFeed and Vox Media appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Ixz9T6
0 التعليقات:
Post a Comment