Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: In November, The New York Times challenged news organizations to begin automatically encrypting their sites’ traffic by the end of 2015 (New York Times)
But did you know: Washington Post begins to encrypt parts of its website, making it more difficult for hackers to track reading habits of visitors (Washington Post)
To make it more difficult for hackers, government agencies and others to track the reading habits of users, The Washington Post is beginning to encrypt parts of its website. The encryption begins with the homepage, national security page and technology blog The Switch, and will roll out to the rest of the website over the coming months. Advertisers will be required to make sure their content is also secure, a measure the Post says may drive some advertisers away and lead to a drop-off in ad revenue. The Post says it’s the first major news organization to add this layer of security for all its readers.
+ Noted: Facebook is giving advertisers the option to only pay for video ads when a user views them for 10 seconds (New York Times); Following the spinoff of print and broadcast into separate companies, Gannett reveals a new logo to rebrand itself as a “next-generation media company” (Poynter); In the first half of 2015, 60 new magazine titles were launched and 23 were closed, but launches of new titles are declining (Folio); A month after Gawker employees vote to unionize, Harper’s Magazine staff will vote on parting with their union (Capital New York); Media organizations oppose Hulk Hogan’s move to block press from his trial and from viewing a sex tape and other evidence (Re/code)
Before naming a possible sexual assault victim, evaluate what you know and what the alternatives are (Poynter)
After the St. Louis Post-Dispatch named a possible sexual assault victim in a story last week, Lauren Klinger says newspapers should evaluate their alternatives including anonymity and reporting a story in another way. Klinger outlines 10 questions to ask yourself before publishing the name of a sexual assault victim, including how you can involve different perspectives in the decision-making process and whether you can fully justify your decisions to your colleagues and the public.
After storytelling, De Standaard focuses on marketing its stories to digital readers (INMA)
Emmanuel Naert, brand manager at Belgium’s De Standaard, says that after converting readers into paying digital subscribers, our job is to find ways to continue to activate those readers. For a three-month series De Standaard did, that meant rebundling the content into an e-book format and promoting it through another channel. Naert says: “Don’t use the same type of content to promote or activate your brand. Try to vary and appeal to different groups of people.”
The killer of the old-fashioned blog isn’t Twitter or Instagram, but Medium and LinkedIn (Harvard Business Review)
Alexandra Samuel says social networks like Twitter and Instagram aren’t killing “traditional” blogs, but the hosted publishing offered by Medium and LinkedIn is. By publishing on LinkedIn, authors can easily reach a wider audience through their professional network than with a self-hosted blog. But Samuel says there’s a downside to immediately having an audience available: “An independent blog is a place you can test out your ideas and hone your writing skills without necessarily hitting the radar of everyone you’ve ever met at a conference.”
If The Huffington Post can’t turn a profit with $146 million in revenue, other publishers should be concerned (Advertising Age)
With $146 million in revenue and 200 million unique visitors each month, New York Times Magazine reports that The Huffington Post still failed to turn a profit. Michael Sebastian says that’s a concerning sign for digital publishers who also rely on digital advertising for revenue, especially those with smaller audiences and fewer advertiser relationships. Sebastian says: “The amount brands are willing to pay for digital display ads face constant downward pressure because there’s a near limitless amount of supply.”
Mark Zuckerberg: Instant Articles should be ‘the primary news experience people have’ (Nieman Lab)
In a Reddit Ask Me Anything on Tuesday afternoon, Mark Zuckerberg addressed the future of news on Facebook. Zuckerberg says that Facebook’s goal is to make the reading experience more enjoyable and more efficient in terms of load times, but it’s more than a change Facebook is making by itself. Zuckerberg says: “When you ask about the ‘next thing,’ it really is getting Instant Articles fully rolled out and making it the primary news experience people have.”
+ The top Facebook video publishers in June included BuzzFeed Video, NowThis, AJ+ and Storyful: NewsWhip finds that short videos that are visually-based and can be understood without audio are performing better (NewsWhip)
The post Need to Know: July 1, 2015 appeared first on American Press Institute.
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