Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: LinkedIn is building a publishing platform for professionals, and more than 130,000 posts are published with LinkedIn’s publishing tools every week
But did you know: LinkedIn’s referral traffic to publishers has dropped by as much as 44 percent this year (Digiday)
LinkedIn was once a steady source of referral traffic for many publishers, but that’s slowing as LinkedIn prioritizes its own publishing tools. In the first 8 months of 2015, SimpleReach, which provides metrics on content performance and distribution, found that referral traffic from LinkedIn to its 1,000 publishers dropped by 44 percent. While referral traffic is dropping, readers are still sharing more content from publishers to LinkedIn: According to ShareThis, the average monthly number of articles shared to LinkedIn has grown from 500,000 to 3 million in the past 18 months.
+ Noted: Snapchat is reportedly charging advertisers for video ads viewed for less than a second (Digiday); The Daily Beast becomes the latest publisher to kill the comments section, citing the shift of conversations to social media (Daily Beast); GroupM and BuzzFeed sign deal for year-long partnership, which will include “preferential rates, dedicated staffers in BuzzFeed creative studio BuzzFeed Motion Pictures, and exclusive access to BuzzFeed’s proprietary data and analytics platform Pound” (Advertising Age); Scientific American marks its 170th birthday this week, and Rick Edmonds says it had a sustainable concept from the start but has adapted as times changed (Poynter)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth highlights stories worth noting related to truth in politics and on the Internet. This week’s round-up includes fact-checking “The Unauthorized Full House Story,” why facts are sexy, and verifying ways to get rid of student loan debt.
News organizations should alter the way they cover mass killings to avoid fueling copycats (New York Times)
The media coverage and social media surrounding the Virginia shooting was likely exactly what the shooter was aiming for, Zeynep Tufekci writes. Tufekci says media should reevaluate how mass killings are covered to prevent giving the killers the notoriety they seek, as well as preventing copycats. Tufekci writes: “This doesn’t mean censoring the news or not reporting important events of obvious news value. … It means somber, instead of lurid and graphic, coverage, and a focus on victims.”
+ All Things Considered took readers behind the scenes for the production of a story via Snapchat (NPR Social Media Desk)
UK may require social networks to add warnings on controversial autoplay videos (Digiday)
In the wake of the Virginia shooting, after which raw video was widely shared, the U.K. is considering a law that would require social networks to add warnings to autoplay videos. Government officials say social networks should be using “automatic and manual” techniques to identify controversial content that users should be warned of. Head of the Parliamentary Internet, Communications and Technology Forum Matt Warman says: “Social media, just like traditional media, should consider how shocking other content can be, and make sure consumers are warned appropriately.”
The Daily Show looks to expand its production of original digital content with the hire of Baratunde Thurston (New York Times)
The Daily Show has hired author and comedian Baratunde Thurston to oversee its expansion of original digital content. Thurston was previously director of digital for The Onion and is planning to expand The Daily Show’s content to other platforms beyond TV. Thurston says: “There’s more to what ‘The Daily Show’ can make than what people have seen. This is a 21-and-a-half-minute show that airs on a box in your house, and it can also be a great experience on these other platforms.”
Techmeme CEO: The homepage can be valuable for publishers and readers (Digiday)
Some say that the homepage is dead, but Gabe Rivera, the CEO of tech news aggregator Techmeme, says it can be valuable for readers, if publishers make them more useful. Rivera says publishers are often too focused on their stats, but the homepage “captures what the site is about and illustrates to readers what the site thinks is important.” Techmeme’s success shows the homepage’s relevance, Rivera says, because it is only a homepage with no side-door traffic.
How competition between a Cincinnati TV station and newspaper is leading to better journalism for their audiences (Nieman Lab)
Cincinnati TV station WCPO launched a paywall in January 2014 and focused on increasing the quality and breadth of its coverage, leading to increased competition with the city’s leading daily newspaper the Cincinnati Enquirer. Management at both news outlets say the competition between the two is leading to better journalism for their audiences. Chief digital officer for Scripps, which owns WCPO, Adam Symson says: “I feel great about the journalism that the city now has access to as a result of WCPO. I think it’s safe to say that even our competitors at the Enquirer have upped their game. To me, it’s just a win-win when the complacency is shaken out of a marketplace.”
FOR THE WEEKEND
+ The future of The New York Times: There’s a three-way contest happening within the Sulzberger family to become the next publisher of NYT (New York Magazine), but Mathew Ingram says the best decision for NYT may be to sell the paper (Fortune)
+ Ken Doctor examines what effects the next recession could have on media: Mergers and acquisitions could actually speed up and display advertising would likely take a hit (Politico Media)
+ What the end of the American Journalism Review means: Mike Hoyt says media criticism elevates the “civic conversation,” and the media can’t critique itself well enough or completely enough (Columbia Journalism Review) and Kevin Lerner says the loss of AJR is more about the loss of the institution, as journalism review is now happening in more than just a few institutions (Nieman Lab)
+ Remembering journalism professor and College Media Matters blogger Dan Reimold, who died at 34: “Losing Dan is a huge blow to College Media Association and Associated Collegiate Press, but also to college media in general” (Nieman Lab)
The post Need to Know: Aug. 28, 2015 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1JBARU0
0 التعليقات:
Post a Comment