Fusion’s 12-person “social stories” team includes writers, animators, graphic designers and producers who create content for Fusion’s Snapchat Discover channel, in addition to other channels such as Instagram and Vine. Laura Feinstein, head of the social stories team, says they create a “mini-magazine” each day through collaboration with editorial, but also with the audience development and social teams for cross-promotion on Fusion’s other channels. Feinstein says: “Essentially, there isn’t a branch of Fusion we aren’t in some ways collaborating with and seeing how we can bring that into the Snapchat family.”
The post How Fusion produces stories for its Snapchat Discover channel appeared first on American Press Institute.
from American Press Institute http://ift.tt/1PmRYf6
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