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You might have heard: Crowdfunding journalism projects can be a way to reduce risk in launching a new product and connect with your community, but journalism crowdfunding projects also have a high failure rate
But did you know: Journalism crowdfunding projects on Kickstarter are successful only 22 percent of the time, Pew finds (Pew Research Center)
According to a new report from the Pew Research Center, 658 journalism crowdfunding projects on Kickstarter have raised nearly $6.3 million from April 2009 to September 2015. But journalism projects still trail Kickstarter’s other categories in both the number of projects and money raised, and only 22 percent of journalism projects on Kickstarter are successfully funded. At the same time, the number of journalism projects on Kickstarter is increasing dramatically: In Kickstarter’s first year, 17 journalism projects were funded on the platform; in the first 9 months of 2015, 173 journalism projects were funded.
+ Noted: Gawker will sell a minority stake to investment company Columbus Nova Technology Partners, a decision that Nick Denton says was driven by Gawker’s increasing costs from Hulk Hogan’s lawsuit and the need to fund growth in video and e-commerce (New York Times); After raising $700,000, reader engagement platform Hearken plans to double its staff (Poynter); AOL will take an equity stake in Taboola and integrate Taboola on AOL’s brands, including The Huffington Post and TechCrunch (MediaPost); CNN will partner with Washington Times and Salem Communications to cover the March 10 GOP debate in Miami (Washington Post); A proposed bill in South Carolina would require journalists to register with the government before working for a news outlet in the state (Associated Press)
Why a podcast in Wyoming doesn’t prep its host before interviewing guests (Poynter)
A new podcast from Wyoming Public Media called HumanNature purposefully doesn’t prepare its host Caroline Ballard for interviewing its guests. As a result, Ballard says this approach helps the guest tell their story better, but also helps her ask questions listeners might be thinking: “I’m not thinking ahead to my next question because I haven’t written it down, and I am totally locked in on what our storyteller is saying. That ultimately leads me to asking the question the listener would naturally ask.”
Business Insider is partnering with Veckans Affärer to launch a Nordic edition (Smashdig)
Business Insider Nordic will launch in Nordic countries, and business magazine Veckans Affärer will run its newsroom, Smashdig reports. Web traffic from all Nordic countries to Business Insider will be redirected to Business Insider Nordic. Veckans Affärer, which is owned by Bonnier Business Media, will adapt Business Insider’s content to fit the Nordic audience, as well as produce original content for the Nordic edition. Business Insider’s CEO and COO Julie Hansen says: “Business Insider’s audience in the Nordic countries is already significant and we are convinced that Bonnier and Veckans Affärer will make it grow exponentially by creating a good, local experience.”
A new ad format from Google aims to drive real-time engagement around events (Ad Exchanger)
Google’s new ad format called Real-Time Ads is trying to capitalize on live events, such as sporting events and awards shows, by delivering timely and relevant ads to users. Real-Time Ads can be “dynamically inserted” on YouTube, apps and through the Google Display Network, Google says. For an example of how Real-Time Ads works, EA Games is timing ads for Madden NFL around live sports events, showing GIFs with messages such as “It’s halftime, go think of a way to stop me!”
‘The sky is falling on print newspapers faster than you think’ (Medium)
Analyzing numbers from the Alliance for Audited Media, ProPublica president Richard Tofel finds that only two print newspapers sell more than 500,000 copies on an average weekday, and dramatically lower than numbers from 2013. While a McKinsey report earlier this year said that households who have kept their print subscriptions will likely continue to do so, Tofel says these numbers tell another story: “If print circulation is much lower than generally believed, what basis is there for confidence the declines are ending and a plateau lies ahead?”
+ Related to the viability of print publications: Niche publications can find success in print, but while many find funding for their first print issue, securing the money to produce a second or third issue may be more challenging (TheMediaBriefing)
LinkedIn is once again sending traffic back to publishers, largely thanks to changes made to Pulse (Digiday)
After the traffic LinkedIn sent to publishers dropped dramatically, LinkedIn is now referring big traffic to publishers: Between July and December, Forbes says its referral traffic from LinkedIn increased by 127 percent, with other publishers reporting similar numbers. Ricardo Bilton reports that the increased traffic is largely a result of changes made by LinkedIn to its news aggregation app Pulse. With a new feature called “universal links” that loads articles within the app and a new publisher recommendations feature, it’s now easier for readers to find publishers’ content on Pulse.
+ An interesting idea of how drive more traffic to some stories that may not have received much to begin with: An article from Food52 links to the “10 Genius Recipes You Didn’t Care About in 2015 (And Why You Should)” (Food52)
The post Need to Know: Jan. 21, 2016 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1T8hshQ
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