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You might have heard: A Dutch startup called Blendle is trying to get readers to pay by the article, with investors including The New York Times Co. and Axel Springer
But did you know: Pay-per-article platform Blendle has launched in the US, with partners including NYT and WSJ (Politico Media)
Dutch startup Blendle has officially launched in the United States with its “iTunes for news” model. The New York Times, Wall Street Journal, Financial Times and more than a dozen other publishers have all made their content available through Blendle’s app. Users pay by the story, as little as 9 cents each, and if they’re unsatisfied with a story, they can request a refund. Blendle’s co-founder Alexander Klöpping says that the generation that has grown up paying for individual songs on iTunes will be more likely to pay for individual articles with a platform that makes it easy.
+ Noted: The Washington Post is creating vertical video advertisements for clients called FlexPlay, designed to succeed on mobile (Digiday); Turner plans to spend $100 million over the next three years to expand Bleacher Report, hiring more staff and producing more original video series (Wall Street Journal); A year after it was acquired by The Daily Mail parent DMG Media, millennial news and lifestyle site Elite Daily’s CEO David Arabov and COO Jonathon Francis are leaving the company (Business Insider)
How to decide what tools are the right tools to use in your newsroom (Medium)
There’s tons of tools available to newsrooms, NPR’s Brian Boyer writes. “Every tool forces you down a path,” Boyer writes, making it important to determine what tools are the right tools for your newsroom. Boyer’s advice for picking the right tools: “Before you select a tool, you must first intimately understand the problem you’re trying to solve. And the best way to do that, IMHO, is to do it by hand.” Boyer suggests sticking Post-It notes or 3×5 index cards to a wall, using string to connect things or stickers to note statuses and priorities.
+ How a gaming publisher is dealing with ad blockers: The publisher of TechRadar and GamesRadar is decluttering and removing ads from its website, reducing its yearly ad impressions by 100 million and trying to create a better ad experience for its readers (Digiday)
Johnston Press will sell, close or drastically cut costs at 59 local newspapers (The Drum)
Johnston Press announced this week that it will sell, close or cut costs at 59 of its local newspapers. The company said in a statement that it had “identified a number of newsbrands that are now considered non-core and such will be either divested or run with less costs.” In 2015, Johnston Press closed a total of 18 of its newspapers, including 11 free weeklies. The Drum reports that the newspapers most likely to be closed are those outside of the geographic regions it’s trying to focus on.
+ As the Independent continues its transition to a digital-only publication, its journalists are being asked to take pay cuts of as much of half of their current salaries; more than 100 of its 160 employees are expected to lose their jobs after the print edition ends this weekend (Guardian)
To compete with Periscope, Google may be building a live streaming app for YouTube (VentureBeat)
Google may be building a live streaming app called YouTube Connect, VentureBeat’s Ken Yeung reports. Expected to be available for both iOS and Android, YouTube Connect would be a direct competitor to Periscope and Facebook Live. YouTube Connect is expected to connect with a user’s existing Google and YouTube accounts, and include chat, tagging and a news feed of clips from friends or people users have subscribed to on YouTube. Yeung says the app will likely be launched before Google’s I/O developer conference in May.
News organizations should be building the products that today’s young adults will be interested in 20 years from now (Nieman Lab)
In all the discussion of the best ways to reach young adults, former Time magazine foreign correspondent and co-founder of news startup Worldcrunch Jeff Israely says that we often forget that these young adults will inevitably grow older. Instead of just asking what those readers are looking for now, Israely suggests that we should also think about what those readers will be like and will want from news in 20 years. Israely writes: “It’s safe to say there will be no shortage of onetime 20-something hipsters who have turned into 40-something dads and moms. What stories and information will matter to them? How will they want it packaged and delivered? We should be busy building those news products right now.”
The Washington Post created a tool to measure the speed of its breaking news email alerts (Nieman Lab)
A new tool developed by The Washington Post called BreakFast is helping the Post measure the speed of its breaking news email alerts against other news organizations. BreakFast monitors alerts from the Post and nine other news organizations and parses the alerts to determine if the topic is the same as previous alerts. BreakFast then tracks how quickly the alert is sent, whether the alert is something that’s been covered before, and if an alert could be considered spam if two or more news organizations send an alert about the same topic. Washington Post data scientist Shuguang Wang says BreakFast has helped the Post increase the speed of its breaking news email alerts by 80 percent.
+ NPR is offering its staff “Trump Training” on how to deal with dangerous or potentially hostile environments when reporting (Washington Post)
The post Need to Know: Mar. 24, 2016 appeared first on American Press Institute.
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