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You might have heard: Video on Facebook is booming, and Facebook says its users watch 100 million hours of video each day
But did you know: Facebook is adding new daily video metrics for publishers, including a metric that shows how many people watched a video for 10 seconds or longer (VentureBeat)
Facebook announced Thursday that it’s adding new video metrics for publishers. Previously, publishers could only see metrics such as the number of views and number of unique visitors. The new metrics provide more in-depth data, including how many minutes the video was viewed on a given day and the number of times a video was viewed for longer than 10 seconds. The new video metrics can be found in either the video library or Page Insights, and the new metrics will come to the Page Insights API soon.
+ Noted: NPR names New York Public Radio’s Thomas Hjelm chief digital officer, a new role that will guide “NPR’s digital strategy in ways that keep ahead of the changing ways audiences are consuming news and cultural content” (NPR); IBT Media editor in chief Peter Goodman is leaving the company as it undergoes a round of significant layoffs, with at least 15 people laid off on Thursday (Politico Media); The Investigative Fund is taking applications for a new fellowship for diversity in journalism: The Ida B. Wells Fellowship offers training and $10,000 to four journalists of color, and applications are due April 18 (Investigative Fund)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes which audiences value fact-checking, what President Obama has to say about fact-checking, and how rumors around recent terror attacks are being debunked.
How different news organizations are deciding which platforms are a priority (Digiday)
News organizations are going where the readers are. But most news organizations can’t succeed on all platforms, meaning they have to decide which platforms are the most important for them. Because its Snapchat Discover editions have a 76 percent completion rate, Cosmopolitan is prioritizing Snapchat. The Guardian isn’t focusing on Instant Articles because it hasn’t seen a significant effect on traffic from the format, while The Washington Post is going all in on Instant Articles because they’re seeing increased engagement.
+ “The Curious Journalist’s Guide to Data”: A new e-book by Jonathan Stray takes a deep dive on how to use data in journalism, the opportunities it creates and the limitations of using data in journalism (Github); Earlier: Our Strategy Study on getting started or going deeper with data in journalism
The British journalism industry is 94 percent white, a new survey finds (Guardian)
According to a new survey from City University London, the British journalism industry is 94 percent white and 55 percent male. The survey also found that 65 percent of journalists who have joined the field within the past three years are female, but women in the industry are under-promoted. Most ethnic groups and religions are unrepresented as well: The survey found 0.4 percent of British journalists are Muslim and 0.2 percent are black.
Lessons on how to use audience data better, from outside the journalism industry (Digiday)
Nearly every industry is learning how to make better use of data, Yuyu Chen writes. Executives from General Mills, Tinder and Bain & Company shared their thinking around data at the Economist’s Marketing Unbound conference this week. Some ideas from the conference: Big data can inform ideas but it cannot create ideas, marketing should still center around the consumer rather than the data, and traditional market research can’t be eliminated entirely.
Should journalists use images of tragedies from Facebook and Twitter? (Guardian)
Immediately after the Brussels attacks earlier this week, journalists were being criticized for asking people on social media if they could use their photos and videos of the attack. Martin Belam writes that the attacks this week highlight an ethical dilemma for journalists: While there’s a public interest in using those images, should journalists contact people near an attack on social media to ask for permission to use their images? Belam writes: “Asking to re-use pictures of tragic events is in some ways the digital equivalent of the old newsgathering ‘death knock.’ But now it is a death knock that everybody can listen in on.”
The expansion of Apple Pay could help news organizations get more readers to pay for news (Nieman Lab)
Apple Pay will be expanded to websites soon, Re/code reports. That could help news organizations get more readers to pay for news, Joshua Benton writes. More people are on mobile devices, and the process of paying for something with a credit card on a mobile website isn’t easy. But Apple Pay will make that easier for people with iOS devices: “If Apple Pay for websites does really let iPhone users pay with one tap on a fingerprint sensor, that’s a real advance. … If your publication offers a paywall and sees mobile conversion rates lower than desktop ones … Apple Pay for the web is worth watching.”
+ Earlier: Our report on the current landscape of digital subscriptions in journalism
FOR THE WEEKEND
+ The New Yorker’s general counsel on the Hulk Hogan vs. Gawker case: “We have seen many videos that are more newsworthy than this one … The reported sex tape of John Edwards and Rielle Hunter could have been considered newsworthy, had it been released, and had the former Presidential candidate denied the affair. If the Hogan verdict stands, would a media outlet that published that video be at risk of being put out of business? Would we be worse off if no one were willing to publish such a video? You don’t have to be a First Amendment absolutist, in favor of the unlimited publication of sex tapes, to believe that we would.” (New Yorker)
+ Jeff Bezos has helped create a culture of innovation at The Washington Post and removed the fear of failure: “Post people seem to value most that Bezos provides them air cover while they fiddle with ways to survive the transition from print to digital. … [Fred] Ryan, the publisher, credits Bezos with demanding risk taking — without fear that failure will be punished. … So long as Bezos is enjoying himself, in other words, there is no next-quarter deadline for the Post anymore, just more opportunities to reinvent journalism, preferably in a way that eventually makes money.” (Fortune)
+ “In defense of The New York Times trend piece”: A NYT story on Millennials in the workplace incensed some readers, but Slate’s Leon Neyfakh says trend pieces have a place in journalism, because they’re entertaining, even if they aren’t the most serious stories (Slate)
+ The Society for News Design held its first SNDExp event last week and explored how to design for trust: Some ideas to come out of the event included developing digital tools to source and contextualize stories and increasing the use of footnotes to help journalists show their work better (Society for News Design)
The post Need to Know: Mar. 25, 2016 appeared first on American Press Institute.
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