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3/29/16

Need to Know: Mar. 29, 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: Facebook and Glamour magazine will host a series of town halls on women’s issues in the 2016 presidential election (Politico Media)

But did you know: The danger of Facebook/publisher partnerships focused heavily on data is that they can create a feedback loop that doesn’t allow for new perspectives (The Atlantic)
In its partnership with Glamour magazine, Facebook will use its audience data to inform the issues that the town halls will cover. Partnerships like this have their problems, Li Zhou writes, because the use of audience data in this way can lead to the “ultimate clickbait” by “plucking content directly from reader’s brains, and then presenting it back to them on a silver platter.” That creates a feedback loop, Zhou writes, that leaves little room for new perspectives to enter the conversation.

+ Noted: The New York Times is experimenting with limiting the number of stories users from Facebook and Twitter can read each month before paying for a subscription (Re/code); Facebook will soon allow publishers to run more native ads in Instant Articles, and ad tech company Polar is extending its support to Instant Articles, allowing its clients including The Washington Post and Slate to run native ads in Instant Articles (Digiday); Former New York Times executive editor Jill Abramson joins The Guardian to write a bi-weekly political column on the presidential election (New York Times); After a 17 percent drop in web traffic, Vice Media’s head of ad sales Richard Beckman will leave the company just 10 months after he joined Vice (The Drum)

TRY THIS AT HOME

How Gannett newspapers across Wisconsin teamed up to cover youth suicide (Poynter)
With newspapers scattered across the country, Gannett newspapers are increasingly teaming up to cover big stories. In Wisconsin, 10 newspapers throughout the state worked together to cover the state’s youth suicide problem. About 25 reporters were working on the story, and the newspapers also held 10 town hall meetings to discuss the problem with their communities. The 10 newspapers all published a front-page editorial on Friday with five steps for addressing issues around children’s mental health, and the newspapers will also take their findings and sources from the series to the capital for a “day of action” in May.

OFFSHORE

Martin Belam: Terrorist attacks outside of Western Europe aren’t covered as thoroughly because it’s harder to get people to care about those stories (Medium)
You’ll often see people complain that terrorist attacks outside of Western Europe aren’t covered well enough, but Martin Belam writes there’s a reason for that: Data shows that it’s hard to get people to read those stories. It’s also easier and less expensive for reporters based in Western Europe to get to cities such as Brussels or Paris than Lahore. Belam writes: “It’s harder to get mainstream reader empathy and interest in terrorism attacks that occur further from our shores. Many, many of our readers will have visited Brussels or Paris. Far fewer will have ever ventured to Pakistan.”

+ Earlier: You’ll often hear people say “you won’t read about this in the news” about stories such as Lahore, but the stories are often being covered and most people just aren’t reading them

OFFBEAT

Bloggers are starting to worry about how an algorithm-based Instagram feed will affect their engagement (Digiday)
In the wake of the news that Instagram may soon move to an algorithm-based feed, bloggers are starting to get worried about how those changes would affect them. Fashion bloggers in particular began asking their followers on Instagram Monday to turn on post notifications for their Instagrams, so their posts will still be seen even if an algorithm pushes them down. While the feed changes could affect some users more than others, bloggers would be particularly harmed by a drop in views: To make money, many bloggers depend on affiliate links on Instagram that link to shopping sites, where the blogger makes a commission off sales.

+ Publishers and bloggers might be worried, but an algorithm-based Instagram feed could be good for users, Alex Fitzpatrick writes: “I don’t check my feed more than a couple of times a day on average. Instagram’s claim that the average user misses 70 percent of their friends’ photos rings true to me. … I would rather see all of my friends’ posts, even if out of order, rather than miss them entirely. That’s what the site’s algorithm promises” (Time)

UP FOR DEBATE

Three alternatives to ‘clickbait’: A paid-for model, nonprofit journalism, and separating ‘clickbait’ from the rest of the newsroom (Monday Note)
Publishers’ obsession with “clickbait” and getting as many pageviews as possible is devouring journalism, Frédéric Filloux writes. Filloux says publishers have at least three viable alternatives to get out of the “clickbait” business: A paid model (such as a paywall or membership), nonprofit, philanthropy-supported journalism (such as ProPublica or the Center for Public Integrity), and separating the part of the newsroom that produces “clickbait” from the part of the newsroom that produces “value-added journalism,” similarly to how BuzzFeed is structured.

+ How oversized ads are encouraging ad blocking: Some publishers say ad agencies are creating ads that are large in file size with lots of tracking and delivering them at the last minute without enough time for publishers to push back, making their webpages load slower and encouraging users to install ad blockers (Wall Street Journal)

SHAREABLE

Don’t expect the Oculus Rift to have a huge impact on journalism just yet (Nieman Lab)
The Oculus Rift virtual reality headset began shipping pre-ordered headsets yesterday, but Joseph Lichterman writes that we shouldn’t expect the Oculus Rift to have a big impact on journalism just yet. While the Oculus Rift is “a solid first step into mainstream VR,” the price point and computing power needed will limit its adoption: The headset sells for $599, and a special high-powered PC is needed to run the headset.

+ In a campaign called #dropthepaper, Cincinnati TV station WCPO-TV is trying to get people to cancel their subscriptions to local daily newspaper Cincinnati Enquirer by offering a subscription to The Washington Post through its digital partner program to the TV station’s premium subscribers for $10 per year (Washington City Paper)

The post Need to Know: Mar. 29, 2016 appeared first on American Press Institute.



from American Press Institute http://ift.tt/1MyjPdd

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