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You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience
But did you know: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear (New York Times)
With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to get people to watch live videos and how to reach people on mobile, John Herrman and Mike Isaac write. Publishers are seeing surprisingly high viewership numbers from Facebook live video streams, but the remaining question is how they’ll be able to monetize live video. Facebook is trying to get live video in front of as many people as possible, but Herrman and Isaac write that it’s remained vague in its conversations with publishers about revenue sharing or subscription models.
+ How publishers are adapting their video strategies and restructuring internally to work with platforms: “As live video matures, it’s going to need content that’s well thought-out and the ability to add things on the fly … There will be more need for training” (Digiday)
+ Noted: Federal bankruptcy judge approves the sale of Freedom Communications and its assets including the Orange County Register to Digital First Media for $49.8 million (Los Angeles Times); Facebook will soon allow publishers to embed video ads in Instant Articles, as well as add one additional ad at the bottom of the article, which it says could increase ad impressions by 20 percent (Wall Street Journal); Financial Times says its circulation in print and online increased by 8 percent in 2015 (Politico); Annotation startup Genius will launch an advertising business (Wall Street Journal) and there’s a new tool to block Genius from annotating your website (Vijith Assar)
Monetizing chat apps will require less advertising and more marketing (Medium)
Chat applications are fundamentally different from anything news organizations have tried to monetize before, Jarrod Dicker. In order to successfully monetize these apps, Dicker says news organizations will have to move away from advertising and closer to marketing. Chat apps are more personal and more direct, making people less receptive to unwanted interruptions like ads. Some of Dicker’s ideas on how to make chat apps appealing to advertisers include push notifications, allowing users to opt-in to messages from advertisers and re-engaging users after a transaction is made.
Mic plans to become a major force in European media by tailoring its brand to its European audience (Digiday)
In the United States, Mic’s brand is the news site for “college-educated millennials.” But as it plans to expand into Europe, founder and CEO Chris Altchek says it will after to alter that vision for its European offshoots. Altchek says that going to college in the U.S. is a big accomplishment but in Europe, it’s “seen as a much snobbier thing to say, so we’re working on a different concept.” Mic still won’t try to be everything to everyone, though: “(Millennials have) been consuming the same type of content on Facebook, Tumblr, Twitter and Reddit, for five to 10 years whether they’re in Tokyo, Paris, Rio or New York. So there’s this shared global understanding that allows for a broader set of media brands to be built today than previously.”
No changes are coming to Instagram’s feed just yet, but even if they do, there’s no reason to panic (New York Times)
You may have seen people you follow on Instagram asking their followers to sign up for post notifications, but NYT’s Daniel Victor writes that the panic around the possibility of an algorithm-based Instagram feed is likely unwarranted. No changes are coming for all users yet, and even if the feed does change, there probably isn’t a huge reason to worry: Instagram will most likely show users the posts it thinks they’ll be most interested in based on their previous interactions, so the more you interact with an account, the more likely you’ll be to see it in your feed.
+ Instagram is telling advertisers to “start treating the platform like Facebook,” even recommending using the same creative in ads on both platforms and to rely less on organic reach on the platform (Digiday)
In a given week, Trump’s name appeared in homepage headlines 1,341 times, while Clinton appeared 361 times (Medium)
Does the media bear some responsibility for Donald Trump’s rise? USC Annenberg’s Ev Boyle says based on the sheer amount of coverage the media has given Trump, it does. A team at USC Annenberg spent a week tracking mentions of the presidential candidates on 14 news websites and found that Trump received significantly more homepage coverage than all other candidates combined: Trump was mentioned in headlines 1,341 times, while the second-most covered candidate Hillary Clinton appeared 361 times and all other candidates besides Trump were mentioned 1,047 times.
+ Eugene Robinson argues that Trump’s rise isn’t the media’s fault because it’s news organizations’ job to cover him: “The news media, it seems to me, are guilty only of reporting the news — which is that a candidate who has never held elective office, and who displays neither the base of knowledge nor the temperament necessary to serve as president, is leading all comers for the Republican nomination” (Washington Post); Analyzing Trump coverage, Nate Silver says: “Most of the Trump-related stories the media has covered have a lot of intrinsic news value … The problem is that the cumulative effect of always choosing the Trump story piles up” (FiveThirtyEight)
Without ‘Black Twitter,’ there would be less coverage of stories important to African Americans (Columbia Journalism Review)
“Black Twitter,” an unofficial group of African American Twitter users, has emerged as an important force in news media, Katie Ferguson writes, pushing news organizations to cover stories important to the community. Former manager of news and journalism at Twitter Mark Luckie says: “If Black Twitter didn’t continue to exist in the way it does now, you’d actually see a decline of the black press because it’s so difficult to source these stories if you don’t have the resources, which a lot of the black press suffers from.”
The post Need to Know: Mar. 31, 2016 appeared first on American Press Institute.
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