To compete with platforms that don’t always play fair, focus on what you’re offering to your audience that the platforms cannot

Both inside and outside of journalism, legacy organizations are increasingly having to compete with platforms that don’t always play fair. But rather than trying to call out the platforms or bring them down, Benjamin Edelman and Damien Geradin say that legacy organizations should be focusing on what they can offer to their audiences that the platforms cannot. For example, if a hotel is trying to compete with Airbnb, Edelman and Geradin say it should emphasize to its customers that it can accommodate check-ins at any time or the benefits of having a staff present 24/7.

+ In the journalism industry, more publishers are hiring platform specialists, a point person to coordinate with platforms such as Facebook Instant Articles and Snapchat Discover (Wall Street Journal)

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from American Press Institute http://ift.tt/22TW5Et