In the platform shift, many small publishers are ‘left on the outside looking in’

Many bigger publishers have had the opportunity to work directly with platforms such as Facebook on Instant Articles or Google on Accelerated Mobile Pages, but smaller publishers are often left out of these conversations. There’s an incentive for platforms to work with big publishers because of their audience numbers, but small publishers still need to be on the platforms because that’s where their readers are. The imbalance in power plays out in other ways too, Lucia Moses writes: While The New York Times might be able to get in contact directly with Google about an AMP problem, a smaller publisher’s emails may go unanswered.

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from American Press Institute http://ift.tt/1N6ZA70