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You might have heard: HBO show “Silicon Valley” published fake news articles related to the show’s fictitious characters to Google this week to promote its season premiere (Silicon Valley Business Journal)
But did you know: Google is testing a feature that would let publishers, marketers and other organizations publish directly to search results (Wall Street Journal)
Google is experimenting with a new feature that would allow marketers, publishers, politicians and other organizations to publish content directly to Google and have it immediately appear in search results, Jack Marshall reports. Google began testing the feature in January and has opened it up to a small number of businesses, media companies and political candidates. Fox News has worked with Google to publish content around political debates, while People.com published content related to the Oscars. The fake news published to Google by “Silicon Valley” this week were also part of the experiment.
+ Noted: NYT CEO Mark Thompson is sued by two former NYT employees who claim Thompson introduced a culture of ageist, racist and sexist hiring practices at the paper (Guardian); Crain’s launches personalized business newsletter in 35 U.S. cities (PR Newswire); Denver Post will cut 20 percent of the newsroom in a round of buyouts, with a newsroom reorganization following (Denver Business Journal); CNN Politics launches a new iOS app dedicated to the numbers driving the 2016 presidential election (Nieman Lab); ProPublica is taking over NYT’s Inside Congress database and launching a new project called Represent, which lets people track Congress members, votes, and bills (ProPublica)
How Wired is helping other publishers make the move to HTTPS (Nieman Lab)
Researchers have called for years for news publishers to make the switch to HTTPS, a more secure, encrypted alternative to HTTP. While some smaller publishers have made the switch, it’s more complicated for a big publishers such as Wired with content going back decades. As Wired starts the switch, it’s trying to help other publishers by being transparent about the switching process: Wired will share its insights from the process and even some code.
Could blocking ad blockers be illegal in Europe? (Digiday)
Detecting whether a reader is using an ad blocker could be illegal in Europe, privacy campaigner Alexander Hanff claims. Digiday’s Jessica Davies fact-checks Hanff’s claim: Ad-blocking detection in and of itself may not be illegal, but it might require consent, depending on how the law is interpreted. And websites may not technically be verifying that an ad blocker is installed, but rather whether the ads were delivered, a small distinction that makes the issue more complicated.
Twitter changes its category in the App Store from ‘social networking’ to ‘news’ (TechCrunch)
After a quarter of slow user growth, Twitter changed its categorization in the Apple App Store from “social networking” to “news.” Instead of being in the same category as Facebook and Instagram where it was ranked in the top 10, Twitter is now the number one app in the “news” category, boosting its visibility to users. Sarah Perez writes that being a number one ranked app could also help Twitter’s “overall” ranking, and move it higher in Apple’s free app charts.
In the platform shift, many small publishers are ‘left on the outside looking in’ (Digiday)
Many bigger publishers have had the opportunity to work directly with platforms such as Facebook on Instant Articles or Google on Accelerated Mobile Pages, but smaller publishers are often left out of these conversations. There’s an incentive for platforms to work with big publishers because of their audience numbers, but small publishers still need to be on the platforms because that’s where their readers are. The imbalance in power plays out in other ways too, Lucia Moses writes: While The New York Times might be able to get in contact directly with Google about an AMP problem, a smaller publisher’s emails may go unanswered.
NYT is sending out another round of Google Cardboards ahead of its 8th VR production (The Verge)
In preparation for its eighth virtual reality production, The New York Times and Google are sending out another round of Google Cardboard virtual reality viewers. This time, NYT will be targeting its online-only subscribers, sending 300,000 viewers to its “most loyal” digital subscribers, as determined by how long they’ve been a subscriber. This round of Google Cardboards will reach about a third of NYT’s online-only subscribers, Adi Robertson writes.
FOR THE WEEKEND
+ How Politico is translating its U.S. style of coverage for Europe: Its Europe edition has the same quick pace of news, trying to reach a similar group of political insiders in Brussels that it does in the U.S. (New York Times)
+ The paradox of buying print newspaper businesses: “Readers have gravitated online. Advertising revenue has plummeted and continues to decline. Digital enthusiasts gleefully write obituaries for the old-school news outlets. And yet people and companies continue to line up to buy them.” (USA Today)
+ An investigative news startup from Tulsa, Okla., is betting that people will pay for quality local news, forgoing advertising in favor of a $30/month monthly membership fee and partnerships with other news organizations (Columbia Journalism Review)
+ A new report from the Tow Center examines how newsrooms could be powered by artificial intelligence, saying it represents a change in how we interact with news and it’s “only a matter of time before artificial intelligence becomes the backbone of the media industry of the future” (Tow Center)
The post Need to Know: April 29, 2016 appeared first on American Press Institute.
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