Search Google

5/18/16

Need to Know: May 18, 2016

Fresh useful insights for people advancing quality, innovative and sustainable journalism

OFF THE TOP

You might have heard: The Dallas Morning News shut down a paid website in July 2014 that promised users a “premium” experience over its free website

But did you know: The Dallas Morning News’ new paywall will allow local digital readers 10 free articles, while non-local readers can read only 5 stories for free (Dallas Morning News)
Two years after shutting down its paid website, The Dallas Morning News is making another attempt at digital subscriptions. The new model will allow local readers in North Texas 10 free stories in a 30-day period, while non-local readers outside of North Texas will be able to read five stories for free. Chief digital officer Nicki Purcell says those non-local readers are far less likely to hit the 10 article limit, giving the paper a chance to turn those readers into subscribers as well.

+ Noted: The New York Times names Columbia Journalism Review editor and publisher Elizabeth Spayd as its next public editor (New York Times); Knight Foundation and Columbia University will partner to create a center dedicated to First Amendment issues in the digital age: The center will be called Knight First Amendment Institute at Columbia University and is backed by $60 million in funding (Columbia Journalism Review); Millennial-focused news startup the Charlotte Agenda will expand to a second city in North Carolina, Raleigh (Nieman Lab); Time Inc. will launch a mobile-first video platform called “Instant,” which will cover “the lives and projects of digital celebrities” (MediaPost)

API UPDATE

4 kinds of stories you’re doing wrong without data
For newsrooms looking to get into data journalism, starting with small beats is better than not starting at all. We talked to Washington Post data analysis reporter Dan Keating about what kinds of stories small publications are doing wrong if they aren’t using data, and what data stories newsrooms should skip when they’re short on time or manpower.

+ Earlier: Our Strategy Study on getting started or going deeper with data journalism in your newsroom

TRY THIS AT HOME

NPR is re-defining what it calls a ‘listener’ online, making the definition more similar to radio (NPR Visuals Team)
NPR is altering how it defines a “listener” online: In examining its election app, NPR defined a “listener” as someone who listened to 5 minutes of audio, the same definition that it uses for radio. Based on that definition, only 10 percent of users to NPR’s election app are considered a “listener.” But by changing what it thinks of as a “listener” online, NPR’s Tyler Fisher says the team can get better insights about its most engaged users and better insights on how to convert readers into listeners.

+ More on how journalists can use Snapchat: In the fourth installment of his guide for journalists, Paul Bradshaw explains how to share a Snapchat story and how to measure your audience (Online Journalism Blog)

OFFSHORE

The BBC is considering replacing BBC News and BBC World with one 24-hour news channel (Guardian)
As the BBC works to cut costs, it’s considering replacing BBC News and BBC World with a single 24-hour news channel, with a final decision to be made in July. Part of the plan includes adding new mobile viewing options, as well as increasing the BBC’s coverage of Parliament. The Guardian reports that a source from the BBC says that the creation of a single channel won’t mean that BBC News will go online-only, however.

+ After thousands of people signed a petition to save BBC’s online recipe archive, the BBC says it will still close the food section, but the recipes will be archived and will remain available online (The Independent)

OFFBEAT

Great products are the result of effective communication between designers and developers (Smashing Magazine)
To create great products for users, Garin Evans writes that collaboration between designers and developers from the beginning is key. Developers should be involved in design and usability from the start, Evans writes, and should also have the opportunity to meet people who will be using the product. Evans outlines how designers and developers can work together throughout the process: “Whether you’re a developer, designer, or in another role, our mindsets need to change; we want to provide the best products for our users.”

UP FOR DEBATE

Is This American Life going against the ideals of public radio by broadcasting on Pandora? (Nieman Lab)
WBAA general manager Mike Savage announced that the West Lafayette, Ind., station would no longer carry This American Life, citing the show’s partnership with Pandora as a reason. Savage argues that Pandora poses a significant threat to public radio’s business model, and as a result, This American Life’s partnership shows a “misalignment in interests.” Hot Pod’s Nicholas Quah takes on this complicated issue, writing: “There is, I think, a fundamental difference between the intention to aggressively grow your audience to maximize profits and the responsibility to aggressively grow your audience because they make up the public you are meant to serve.“

SHAREABLE

Quartz’s director of revenue products: The standard online advertising model prevents engaging with people (WAN-IFRA)
“The standard online advertising model is very broken for the most part,” Quartz’s director of marketing and revenue products Mia Mabanta says in a Q&A with WAN-IFRA. “Pre-roll is a great example. … Right now the default place to put it online is pre-roll, but you grow to hate pre-roll. I read somewhere that 94 percent of users, when they encounter pre-roll, and they can skip it, they will skip it. … If you’re ultimately really trying to engage actual human beings, the current model doesn’t really work so well for that. You have all these issues now with ad blocking and viewability.”

The post Need to Know: May 18, 2016 appeared first on American Press Institute.



from American Press Institute http://ift.tt/1TYkvpm

0 التعليقات:

Post a Comment

Search Google

Blog Archive