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You might have heard: BuzzFeed CEO Jonah Peretti says BuzzFeed is in the business of news because “it’s good for the world, it’s good for business, and it’s good for our company culture”
But did you know: The business value of BuzzFeed’s journalism is coming into question, and some say BuzzFeed could curtail news to focus on video and entertainment (CNN Money)
BuzzFeed CEO Jonah Peretti wrote an essay last summer about why BuzzFeed does news, but some are questioning the business value of BuzzFeed’s news operations now. BuzzFeed announced this week that it was building a team in NYC to work on news video, described as the “center of a Venn diagram” between BuzzFeed News and BuzzFeed Motion Pictures. CNN Money’s Dylan Byers reports that some in the industry believe that BuzzFeed could eventually “curtail or even jettison” its news division to focus on more profitable areas such as video and entertainment.
+ Noted: Indiana public radio station WBAA reverses its decision to cancel This American Life after “considerable listener feedback” (Current.org); Soon Twitter will no longer count @names and media attachments as characters within tweets, will allow users to retweet and quote themselves, and will show new tweets that begin with a username to all followers (Twitter); Pittsburgh Post-Gazette launches a vertical called Aging Edge targeted to its older readers (Columbia Journalism Review); Vice is reorganizing its news division: Josh Tyrangiel will oversee the entire news division, and about 15 Vice News staff members will be laid off in NYC and LA (Politico)
How to get your audience talking to you on social media: Use visuals and respond to your readers (Poynter)
Social media platforms are a natural place for publishers to interact with their readers, but it can be challenging to get those readers to start talking in a meaningful way. Poynter’s Vicki Krueger outlines tips for motivating readers to start sharing with you on social media, including: Use a visual in your post, ask a question, and respond to your audience’s comments.
+ Earlier: Our Strategy Studies on how local news organizations can develop a voice on social media and how to involve your audience in your reporting
+ What’s the value of a “like” on Facebook? It may not directly translate to revenue, but David Higgerson writes that a like is “an online currency which readers value,” and journalism should value it as well to ensure revenue “flows in our direction too” (David Higgerson)
The Washington Post will expand into Europe through its Opinions section (Politico Europe)
Led by Anne Applebaum, The Washington Post is planning an expansion into Europe with a new Global Opinions section. Editorial page editor Fred Hiatt says the objective of Global Opinions is to “tap into the debates and discussions happening in countries around the world and offer a variety of perspectives that explore how the international community views U.S. policy and how U.S. policymakers view the international landscape.” More regions outside of Europe will be added to Global Opinions over the next few months, Politico Europe’s Alex Spence reports.
+ The Wall Street Journal is running its first major native ad campaign in the U.K.: “An honest history of hacking” is a campaign for antivirus software Bitdefender with 10 articles, videos and graphics on cybercrime and its impact on society (Digiday)
For those getting started on Snapchat, two tools can help you find more interesting users to follow (Fast Company)
There’s no good way within the Snapchat app to discover new accounts to follow, which can be a challenge for publishers trying to get started on Snapchat and build an audience there. But two new tools are trying to fix that problem. GhostCodes and Peek help Snapchat users find interesting users to follow, and help other users discover their own profile in turn. Fast Company’s Ryan Holmes describes GhostCodes as “cheat-sheet for following the right people and learning how to use Snapchat effectively,” which can be useful for publishers working to get started on Snapchat.
The media industry needs to focus on relevance and value, rather than the volume of work produced (Medium)
“We still treat the public we serve as a mass, all the same, delivering a one-way, one-size-fits-all product that we fill with a commodity we call content,” Jeff Jarvis writes. “Rather than continuing to try to maintain our content factory, whose real business is selling eyeballs by the ton, imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume.”
+ Kelly McBride: Saying “we stand by our story” isn’t a good enough response today, because audiences expect more precision and clarity in news organizations’ responses to criticism (Poynter)
A roadmap for reinventing legacy news organizations is starting to emerge, with a focus on not being everything to everyone (Poynter)
Taking a look at newsroom re-organizations around the country at legacy news organizations such as The Dallas Morning News and The New York Times, we can start to see a roadmap for reinventing legacy organizations start to emerge, Poynter’s Kristen Hare writes. In terms of coverage, these news organizations are not trying to be everything to everyone, and focusing on the areas they can and should cover best instead. And when it comes to organization of the newsroom, these news organizations are opting to organize its teams around topics, rather than traditional desks.
The post Need to Know: May 25, 2016 appeared first on American Press Institute.
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