Tribune Publishing’s new second-largest investor Nant Capital has a plan to save print: With “machine vision” technology developed by CEO Patrick Soon-Shiong, he says the experience of reading a print newspaper will be brought to life. For example, if a reader focused their smartphone camera on a picture of Kevin Durant, they could see Durant dunking a basketball; if the reader focused on a picture of Donald Trump, they could hear Trump talking.
+ Experiments at bringing print to life through augmented reality have been around since at least 2011, when a Dublin newspaper used it to make content and ads interactive (TheNextWeb), and has since been tried in many other places without much effect (J-Source)
+ Though Tribune rejected Gannett’s latest offer, Rick Edmonds says the two companies could still be negotiating (Poynter)
The post Tribune’s new investor wants to save print with ‘machine vision’ technology appeared first on American Press Institute.
from American Press Institute http://ift.tt/1XQGGUh
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