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You might have heard: Google launched its Accelerated Mobile Pages project earlier this year, and it will soon bring the same technology to mobile ads
But did you know: Google’s Accelerated Mobile Pages isn’t bringing in revenue in the way publishers had hoped because of ad limitations (Wall Street Journal)
Google is trying to speed up the mobile web with its Accelerated Mobile Pages project, but some publishers are worried about the effect AMP is having on their ad revenue, Jack Marshall reports. Google has been including more AMP pages in its mobile results, directing more users to AMP and fewer users to publishers’ full mobile sites. But that’s a problem for some publishers, Marshall writes: AMP pages aren’t bringing in ad revenue at the same rate as a regular mobile website, and sometimes even bring in half as much revenue as a regular mobile page. That’s happening mostly because of limitations from Google on the types of ads that are allowed on AMP pages and limitations on the type of ad tech integrated with AMP right now.
+ Noted: Facebook launches an election tool with information on national, state and local races (Facebook Newsroom); NPR names Neal Carruth as its first general manager of podcasting (Poynter); Print newspaper advertising is falling in the U.S., but digital advertising is slow to pick up the slack, forcing newspaper companies to cut costs even further (New York Times); Dean Baquet says U.S. cable networks have played a “ridiculous” role in the election by blurring the line between entertainment and news and pandering to partisan viewers (Financial Times)
New York magazine’s newest revenue stream: Shopping recommendations (Nieman Lab)
With the news that The New York Times would buy The Wirecutter, “service journalism” in the form of shopping recommendations is getting renewed attention, Laura Hazard Owen writes. But, those recommendations don’t have to be left to review sites: New York magazine is getting in on shopping recommendations with the launch of The Strategist, “a new site for helping you shop the internet” that shares a name with a section of the print magazine. Owen talks to New York magazine’s CEO Pam Wasserstein about how New York magazine is getting into affiliate revenue.
+ Liz Spayd on how The New York Times will need to navigate affiliate links: Be transparent with readers about how reviews are done and how NYT makes money off them, explain to readers why NYT thinks affiliate revenue is a good idea, and establish clear site-wide rules on affiliate links (New York Times)
Turkey closed 15 media outlets this weekend under state-of-emergency decrees (Europe Online Magazine)
With two decrees issued Saturday under a state of emergency, Turkey closed 15 news outlets and fired 10,000 members of security forces. Emergency laws have been in effect in Turkey since the failed coup in in July and give the government “sweeping powers,” which have largely been used to target Turkey’s Kurdish minority. Most of the news organizations closed this weekend were Kurdish organizations. Beyond closing media outlets, the decrees prevent lawyers being able to meet privately with their clients and restructure how university officials are appointed to bring more control to the government.
The AT&T and Time Warner deal is all about advertising, but it likely won’t lead to tons of targeted TV ads (Digiday)
AT&T and Time Warner executives said last week that the potential deal could help marketers by opening up the floodgates for targeted TV ads. That’s hypothetically possible, Ross Benes writes, but it’s more likely that an AT&T/Time Warner deal would lead to more targeted TV ads, but it still won’t be ubiquitous. Plus, broadcast TV ads largely haven’t changed because there’s been no incentive for no change yet: “TV is one of the few areas of advertising where sellers have leverage,” explains Eric Franchi, co-founder of ad tech company Undertone. “The product works, premium space is in high demand, so CPMs are at a premium and high volumes continue to be sold on an upfront or scattered basis with no targeting.”
A group of five executives at Facebook regularly make editorial judgment calls (Reuters)
Facebook has come under criticism for how it handled the removal of an iconic Vietnam war photo, which the company later backtracked on and allowed to be published. While Facebook insists that it is a technology company, Reuters’ Kristina Cooke, Dan Levine and Dustin Volz report that a group of five executives at Facebook routinely make editorial judgment decisions, particularly in high-profile controversies such as the Vietnam war photo. Besides making editorial judgments, Reuters reports that those executives “weigh in on content policy changes meant to reflect shifting social context and political sensitivities around the world.” Facebook says those five executives are not the only ones involved in such decisions, but declined to say who else was involved in those content decisions.
+ How to the problem of fix fake news on Facebook: “Facebook insists that it doesn’t make editorial decisions with News Feed: It places the user first. If users say fakery is a problem, the company will act” (Poynter)
There’s a lot of free news online from public media outlets, but research shows it doesn’t discourage readers from paying for other news (Nieman Lab)
“I don’t think I would pay for it just because there’s so much availability of news on the internet for free that I feel like, if I have to pay for something somewhere, I’ll just look for it free somewhere else,” said a college student interviewed in API’s study of the Millennial generation last year. But a new report from the Reuters Institute found that “people who consume free news from public media aren’t any less likely to express a willingness to pay for news than those who don’t.” Some caveats to the study: It’s still only a small percentage of the people who pay for online news, and there’s also lots of free news online that doesn’t come from public media outlets.
The post Need to Know: Oct. 31, 2016 appeared first on American Press Institute.
from American Press Institute http://ift.tt/2f4PKUi
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