With a video team of 40 people producing 30 to 40 videos a day, The Wall Street Journal is now featuring video more prominently at the top of news stories since its redesign. The videos are often short, because WSJ has found its shorter videos are more likely to be watched to the end and shared. The average length of a WSJ video is three minutes or less. WSJ is also moving into interactive videos that keep people on the site longer by giving them something to do while watching the video.
The post Following its redesign, The Wall Street Journal refreshes its video strategy appeared first on American Press Institute.
from American Press Institute http://ift.tt/1KpBIVZ
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