How The New York Times approaches writing headlines for different platforms

When search engines weren’t picking up New York Times headlines several years ago because they lacked keywords, the NYT began to rethink the way it adapts its lyrical and clever headlines for digital platforms. Patrick LaForge, who oversees copy editors at the NYT, says: “We’ve come to understand that it didn’t always serve the readers very well if a beautiful headline didn’t tell them clearly what the story was about.” Now, the NYT aims to match the appropriate style of headline to the platform, whether that’s print, social media or mobile.

+ More lessons from The New York Times: How NYT handles user-generated content and images from sources who aren’t journalists and what the Upshot team learned in its first year (New York Times)

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