You might have heard: Facebook’s latest changes to its algorithm prioritize friends’ posts over publishers’ posts, which may affect referral traffic and reach for publishers (The Verge)
But did you know: When Facebook’s algorithm changes went into effect on Wednesday, some publishers immediately saw a decline in reach and link clickthroughs, but publishers may be pushed to focus on posting less volume and more quality. Mark Zuckerberg has talked about wanting the News Feed to show “high-quality” news and content, and Facebook has made changes to de-emphasize “clickbait.” Publishers will all be affected differently by the changes to the algorithm based on their content and audience — for example, if a user has “liked” fewer content publishers, that user will now see more posts from the same publisher now.
+ Mathew Ingram: With its changes to the algorithm, Facebook exerts control over publishers again (Fortune)
The post Publishers with ‘higher-quality’ content on Facebook may not be as affected by algorithm changes appeared first on American Press Institute.
from American Press Institute http://ift.tt/1K8oDQK
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