You might have heard: By hiring CNN political reporter Peter Hamby, Snapchat is betting its future on partnerships with media outlets, like the ones it has with CNN and Vice for its Discover feature
But did you know: Since Snapchat Discover was launched on Jan. 27, some publishers have seen their average traffic drop as much as 50 percent. While Snapchat doesn’t offer any specific metrics on Discover, traffic to Discover was significant immediately following its launch, but publishers have had an average drop in traffic of 30 to 50 percent since then. Some of Discover’s partnerships are set to expire in June, giving Snapchat an opportunity to alter Discover’s content and features.
The post Three months after its launch, Snapchat Discover traffic is dropping appeared first on American Press Institute.
from American Press Institute http://ift.tt/1GIxbgb
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