You might have heard: Snapchat is hiring CNN political reporter Peter Hamby as its head of news; Hamby will stay with CNN as a contributor through 2016, but his official role will be with Snapchat (Politico)
But did you know: Hamby’s hire at Snapchat comes after Facebook hired former journalists from Time Inc. and The New York Times and Twitter hired an executive away from NBC. By hiring Hamby, Snapchat is betting its future on partnerships with media outlets, such as its partnerships with CNN and Vice in its Discover feature. However, Mathew Ingram says publishing content directly on a platform is risky because the reach and brand awareness goes straight to the platform, rather than to the media entity that created the content.
+ Dan Gillmor: “News orgs: latest evidence that the platforms you use are competing with you. @PeterHambyCNN to Snapchat” (@dgillmor, Twitter)
The post When social platforms hire journalists, they’re taking a big risk appeared first on American Press Institute.
from American Press Institute http://ift.tt/1IiMfDt
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