Emily Banks, formerly managing editor of Mashable, recently joined The Wall Street Journal as news editor for mobile, a role designed to help reporters and editors think about how they can create unique content optimized for mobile. At WSJ and elsewhere, Banks says publishers will start creating content specifically for mobile and social media, rather than retrofitting web content into a mobile or social format. As for the future of social media for news, Banks says: “Chat apps are the next frontier for news, and perhaps they’ll even overtake social media platforms in terms of attention from news organizations’ audience development teams in the next year.”
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from American Press Institute http://ift.tt/1IHjM8c
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