In London, The Times advertisers are starting to pay the same rate for display advertising in the tablet edition as the print edition. Because digital advertising is typically offered at a fraction of the price of print advertising, the agreement is being seen as a breakthrough in terms of making digital journalism more profitable. The agreement follows eye-tracking research by News UK last year that said ads on the tablet edition were at least as effective as their print equivalent.
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from American Press Institute http://ift.tt/1cPTWEE
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