You might have heard: Facebook is testing hosting news’ sites content, a plan thatstirred strong reactions
But did you know: To persuade publishers to distribute content through Instant Articles, Facebook is offering to let publishers keep all the revenue from certain ads. Content from BuzzFeed, The New York Times and other publishers will start being hosted by Facebook as early as this month. In one of the models being considered, publishers would keep all of the revenue from ads they sell on Facebook-hosted news sites. If Facebook sells the advertisement, it would keep 30 percent of the revenue.
The post Facebook is offering to let publishers keep all the revenue from certain ads appeared first on American Press Institute.
from American Press Institute http://ift.tt/1AzBYvV
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