To capitalize on the world’s growing interest in China, Hong Kong’s English-language South China Morning Post launched an international edition. Online, 30 percent of the publication’s readers come from the U.S. and China, with readers also in the U.K., Malaysia and other English-speaking countries. South China Morning Post is looking to expand its online readership further with the international edition by covering issues that appeal to global audiences, such as fossilized dinosaur eggs uncovered during road work in southern China and Chinese company Baidu’s work on self-driving cars.
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from American Press Institute http://ift.tt/1JLz8w1
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