When he said public radio was ready for capitalism, Ira Glass says he didn’t mean public radio should abandon its mission in favor of ratings and profits. Instead, he was talking about those 10- to 15-second advertisements during public radio shows, saying something like “Support for this program comes from…” With public radio growing in popularity, Glass says the number of listeners means advertisers are interested in paying for those spots. Glass says: “I’m not advocating a cartoony and stupid version of embracing capitalism. I see a huge middle ground, where we keep our mission and our ideals, and bring in more money using the conventional tools of the market economy.”
+ Earlier: Ira Glass: ‘Public radio is ready for capitalism’
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