Mary Meeker warns that mobile user growth is slowing, but mobile ads are still an area of growth

You might have heard: Mobile is now the majority of traffic for most news sites, and U.S. advertisers are scrambling to spend on mobile

But did you know: In her annual Internet trends report, Mary Meeker says that Internet and mobile user growth is “solid, but slowing.” Meeker emphasized mobile ads as an area of growth, estimating that there’s an opportunity for $25 billion in mobile ad growth in the U.S. According to Meeker’s slides, Americans spend 24 percent of their media-consuming time on mobile while mobile ads make up just 8 percent of overall ad spending.

+ An overview of the most important points from Meeker’s report: The top Internet companies are platforms, messaging apps are the portal to mobile, and video viewing is growing fast, especially in vertical (TechCrunch)

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from American Press Institute http://ift.tt/1PPNXBC