Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Mobile-first news app Circa allowed users to follow on-going stories by creating a series of “atoms” that came together as long-form content, and Circa explored using “sponsored atoms” as a form of advertising
But did you know: After being unable to secure venture capital funding, Circa is seeking a buyer (Fortune)
Mobile news app Circa is looking for a buyer after failing to secure a new round of venture capital funding. Since 2012, Circa had raised more than $5 million from investors. Co-founder and CEO Matt Galligan says Circa is looking for an acquisition, and it’s possible that the brand will survive or the technology from Circa will be applied elsewhere. Galligan says: “Our intent is to find the right partner to keep growing this idea.”
+ Noted: Vox plans to monetize its platform and analytics system Chorus by offering it to advertisers (Capital New York); The Newspaper Guild of New York drops “paper” from its name to become The NewsGuild of New York (New York Observer); Time Inc. plans to double its live-video production (Adweek); Nielsen will measure advertising via Roku-connected TVs (Variety); The New York Times Co. reported a $14 million loss for the first quarter, but digital advertising grew 11 percent and digital subscribers grew 20 percent (New York Times); Gannett CEO Gracia Martore will become CEO of TEGNA (Gannett)
API UPDATE
This week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth highlights stories worth noting related to truth in politics and on the internet. This week’s round-up includes how to turn the fear of making a mistake into a motivator, a fact-checking podcast out of the U.K. ahead of the general elections, and new research from API about misinformation on Twitter.
Why journalists should be ‘platform devout’ rather than ‘platform agnostic’ (PBS MediaShift)
Former NPR and Twitter exec Vivian Schiller says rather than creating content that will work across platforms, journalists should be “platform devout” and carefully consider how users are experiencing content. Whether that means getting used to vertical video on Snapchat or figuring out what kind of content people really want on their smart watches, Schiller says journalists need to be thinking about what devices people are consuming content on. Schiller says: “A journalist’s job is to follow through. Once you’ve produced the content you must engage and understand deeply how the audience is viewing your work.”
+ How a Michigan journalist followed a court case from the state courts to the Supreme Court (Columbia Journalism Review)
BBC’s strategy for chat apps: Go global to reach people who don’t read BBC News (Digiday)
BBC’s experiment with using Viber to share news and safety tips in Nepal is the organization’s fourth experiment with chat apps. Last year, BBC used WhatsApp in West Africa to share updates and health alerts about Ebola, and BBC used Mxit in South Africa for election coverage. BBC mobile editor Trushar Barot says BBC’s goal with chat apps is to reach young people who are unlikely to read BBC in any other capacity. In South Africa, BBC gained 50,000 subscribers in two weeks, and in West Africa, 22,000 people subscribed to BBC’s channel. Barot says: “Millions more people are buying their first smartphones, and we know that their first contact with the Internet is going to be through these chat apps.”
+ Earlier: Lessons from BBC News’ coverage of the Indian elections on WhatsApp and WeChat
Tips for crowdfunding success from the ‘Crowdsourceress’ (Business Insider)
Alex Daly is the founder of Vann Alexander, a company that helps innovators raise money for their projects through crowdfunding. Since Daly began crowdfunding in June 2012, she has raised more than $9 million. Here she shares her advice for crowdfunding success. A successful project starts off with a built-in audience, but Daly says the quality and passion of your audience is what matters, not its size. And when your audience feels connected to the people and project they’re backing, that gives people more reason to donate. Daly says offering “rewards” such as behind-the-scenes updates and meet-and-greets with people involved in the project can drive a campaign over the top.
+ Earlier: How crowdfunding can help you connect with your community and more insights on crowdfunding journalism
What’s the next big frontier for journalism? (The Buttry Diary)
With this year’s State of the Media report, it’s abundantly clear that mobile is growing fast, but Steve Buttry is already looking ahead to what the next huge, unmissable opportunity for journalism might be. Buttry says location-based news is one opportunity that no one has mastered yet, and memberships may be a better alternative to paywalls and a way to build communities. Native advertising will continue to grow and advertisers will find more ways to reach potential customers, Buttry says.
Ira Glass: ‘Public radio is ready for capitalism’ (Advertising Age)
This American Life host Ira Glass says public radio is ready to join the free market and accept more traditional forms of advertising. At an “upfront” meeting with advertisers, hosted by NPR, WBEZ and WNYC, Glass said his hope for public radio is that it can move away from the model of asking listeners for money. Glass says: “I think we’re ready for capitalism, which made this country so great. Public radio is ready for capitalism.”
+ Quartz editor in chief Kevin Delaney says online news needs to move past the 800-word article: “What people read online … is shorter stuff that’s focused, creative and social with a really good headline. It doesn’t mean it’s unsubstantial. It just means it’s really clear about what’s interesting and focuses on that.” (Digiday)
FOR THE WEEKEND
+ Four female leaders in journalism talk about the challenges of “editing while female,” and Jill Abramson says: “My hope … is that another kind of pipeline may fill up with these singularly talented, very gutsy young women, who maybe will be running the most profitable and most important news organizations of the future. That is something that has filled me with hope.” (Politico)
+ Embracing vulnerability in journalism and owning up to our mistakes: “Nobody’s perfect. And that’s exactly why journalists and brands alike must be vulnerable; to not be vulnerable is to be dishonest. Vulnerability is the key to establishing trust, the cornerstone of journalism.” (Medium)
+ 22 Millennials share their thoughts on Snapchat Discover and advice for publishers on Snapchat: Keep it short, and create original content specifically for Snapchat (Business Insider)
+ The editor of a college newspaper says the job she trained for no longer exists: “After many classes with some of the journalism school’s best minds, my classmates and I still couldn’t figure out a definitive way to make news profitable. But the journalism school sure did send me away with a lot of ideas for how to get there.” (Quartz)
The post Need to Know: May 1, 2015 appeared first on American Press Institute.
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