Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Verizon approached AOL about a possible acquisition, which would be a bet on the dominance of mobile video
But did you know: Verizon will buy AOL for $4.4 billion, fueling Verizon’s growth in mobile video and advertising (Wall Street Journal)
To advance Verizon’s growth in mobile video and advertising, Verizon will buy AOL for $4.4 billion. The acquisition gives Verizon access to the technology AOL has developed for selling advertisements and delivering high-quality video. Verizon has said it has plans to launch a mobile video service later this summer, which will offer a mix of paid, free and ad-supported content.
+ AOL-owned TechCrunch shares internal memo from CEO Tim Armstrong on the deal: “The largest and most innovative wireless and cable company – and the one investing the most in high quality mobile content – is acquiring AOL with the strategy of building the biggest media platform in the world” (TechCrunch)
+ “AOL CEO on content: ‘One of the biggest winners out of this deal is going to be the Huffington Post…’, it will end up on more platforms” (@CNBCNow, Twitter)
+ Noted: Google expands its lead as the world’s largest media owner, and the gap between Google and its competitors is increasing (Wall Street Journal); Al Jazeera America’s new CEO Al Anstey outlines plans to “bring the team together” (TVNewser); NYT Now officially relaunches as a free app, dropping paid subscriptions in favor of brand sponsorships (TechCrunch); CodeGuard’s “State of the Web” report finds that 78.8 percent of website owners use WordPress as their CMS (Marketing Land)
4 questions to ask yourself about how you interact with your community (Jane Friedman)
Journalists are encouraged to “engage with a community,” a phrase Jane Friedman says is often empty and hard to put into concrete terms. Friedman puts together four questions to ask yourself to determine how well you’re interacting with people in your community and whether you’re really reaching your community.
+ How the AP is using its archives to bring a new audience to stories (Poynter)
After carrying wraparound ads for the Conservative Party, two UK newspapers are reviewing their ad policies (HoldTheFrontPage)
Two newspapers in the U.K. are reviewing their advertising policies after running four-page wraparound ads for the Conservative Party in the week leading up to the U.K. general election. After receiving comments from readers on social media, The Eastbourne Herald and Hastings & St Leonards Observer are considering whether to accept similar ads in the future, particularly from political parties. Editor in chief of the two newspapers said: “Some people feel that this type of advertisement, presented as it was by the Conservative Party in an editorial style, gave the impression that the newspaper supported the party. That could not be further from the truth. We are proudly and fiercely politically independent.”
+ How BBC News plans to streamline social news across multiple languages (Nieman Lab)
The leadership behavior employees care about the most is respect (Harvard Business Review)
Christine Porath says no other leadership behavior is more important to employees than respect. Respect even comes before recognition and appreciation, communicating a vision, and providing useful feedback, Porath says. To demonstrate respect better, Porath recommends specifically asking your team how you can improve and enlisting your team in keeping you accountable.
+ 12 habits of exceptional leaders, including self-awareness, sense of purpose and infectiousness (Inc.)
How can the media better serve low-income communities? (The Atlantic)
When it comes to news, Joe Pinsker says the free market tends to lean toward serving readers with higher incomes because they’re more attractive to advertisers. But that excludes millions of people with relatively low incomes who also have a need for news. Pinsker talks with Sarah Alvarez, senior producer for Michigan Radio’s State of Opportunity, about what media organizations can do to fill this information gap, including focusing on different narratives and thinking about what information these communities need.
LSU students develop an app to share videos of violent police encounters with newsrooms (The Advocate)
At LSU, a senior software engineering student teamed up with a senior journalism student to develop an app where people can submit photos or videos of questionable police behavior to newsrooms. Called Police Officer Watchdog Event Reporter or POWER for short, the app is now available on Android devices, and the creators are planning on introducing an iOS version. The app allows users to upload photos and videos with a summary of what happened, where and when the incident occurred, and which law enforcement agency was involved.
+ A look from Garcia Media at their redesign of McClatchy’s 29 daily newspapers, which starts launching today (Garcia Media)
The post Need to Know: May 12, 2015 appeared first on American Press Institute.
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