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You might have heard: Mobile is now the majority of traffic for most news sites, but it leads to less time spent on site
But did you know: Time magazine is using streaming audio to get mobile users to spend more time on site (Digiday)
To get mobile users to spend more time on site, Time magazine is using audio to get users to stick around. Time and other publishers such as The Economist and Quartz are creating audio versions of their publications where someone reads stories out loud, but Time is taking it a step further by creating an audio version of its daily newsletter, The Brief. Audio episodes of The Brief last between 20 and 25 minutes, and mobile users are spending an average of 14 minutes listening. Time’s editorial director of audience strategy Callie Schweitzer says: “This kind of engagement really dispels the myth of mobile.”
+ Noted: Forbes Media sells its stake in RealClearPolitics back to Crest Media (FishbowlNY); New York Times Magazine will hold its first live event in San Francisco in June and will discuss how innovation in Silicon Valley changes design worldwide (New York Times); Mic’s video series “Flip the Script” draws more than 33 million views in its first two months (Digiday); Facebook acquires Tugboat Yards, an audience management platform for small- to medium-sized publishers and the team will join Facebook to work on news and video (Tugboat Yards); Tweets will now appear in Google search results (Twitter Blog); Committee to Protect Journalists finds than cartoonists are vulnerable worldwide (Committee to Protect Journalists)
5 things to know when working with messaging apps (Digiday)
Messaging apps such as Snapchat and WhatsApp have gained millions of users in the past few years and are still growing fast. While many publishers and brands have caught on quickly, Tanya Dua outlines five things to know as you navigate working with messaging apps, including the amount of time people spend on messaging apps and the breakdown of unique visitors to the most popular apps.
+ A guide to using social media to humanize your brand: Set appropriate boundaries and treat your audience like friends (Soshable)
UK’s largest radio group advised stations to drop story on how a bank deals with wealthy customers’ assets (Guardian)
Global Radio, U.K.’s largest commercial radio group, advised its stations to drop a story for “editorial reasons” on bank HSBC and how its Swiss branch deals with wealthy customers’ assets. The stations were told to drop the story on February 9, the day the story broke, and coverage of the story was resumed by stations a few days later. Media regulator Ofcom responded to a complaint from a listener about the lack of coverage and said it appears there was no third-party influence on Global Radio’s decision to advise stations to drop the story.
To solve big problems, avoid working in big groups (Business Insider)
When it comes to solving tough problems, putting more heads together might not be better. Research by Jesse Shore of Boston University’s Questrom School of Business shows that teamwork is helpful when it comes to gathering information, but once it’s time to solve the problem, you’re better off working in pairs or very small groups. The takeaway from Shore’s research is to divide projects into two sections: finding information as a group, and breaking apart to analyze the information and find solutions.
+ Lyft’s CEO on how to create a great company culture: Recognize employees and celebrate achievements publicly (Inc.)
Jon Steinberg: If there’s a death of hard news, ad agencies are to blame (Digiday)
Jon Steinberg, CEO of North America at The Daily Mail and former president of BuzzFeed, says that the “death of news” can be laid at the hands of ad agencies who don’t want their ads near hard news. On whether or not hard news environments are ideal for selling products, Digiday’s Brian Morrissey says: “If running ads next to the latest battle in Syria moved more widgets, you’d probably find more advertisers clamoring to be there.”
+ Earlier: Jon Steinberg explains his ideas on the relationship between advertisers and news: “I want brands to be proud of sponsoring the news. And not feel a sense of fear or shame when their ads run next to a negative world event” (Medium)
+ If Facebook reached out to 20 publishers as potential partners, why aren’t more on Instant Articles?: Some publishers see it as bad for business and some are still deciding how it fits into their overall strategy (TheMediaBriefing)
How newspapers of the 1800s foreshadowed today’s digital news (Nieman Lab)
Newspapers from the 1800s may have been ahead of their time, publishing listicles and aggregated content. It was common practice for newspapers in the 19th century to reprint content such as poems and lists of facts from other newspapers, aggregating more content than they were actually producing. Lists or tables of information were also popular story formats, many of which Northeastern professor Ryan Cordell, who researches 19th-century newspapers, says he could see his friends sharing on Facebook today.
+ Chris Krewson explains how Billy Penn covered the crash of Amtrak 188: They tweeted as they learned new information, rounded up lists of what they knew so far and what they didn’t, and avoided sending reporters to the scene (Medium)
The post Need to Know: May 20, 2015 appeared first on American Press Institute.
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