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You might have heard: Publishers are courting Millennials, and 85 percent of Millennials say they keep up with news
But did you know: Univision is acquiring African-American news site The Root (The Root)
Univision, the leading media company for Hispanics in the United States, is acquiring African-American news and culture site The Root. The acquisition comes as Univision is looking to build a digital network catering to multicultural Millennials. Donna Byrd, publisher of The Root, says: “The combination of our two companies strengthens our collective ability to engage the changing American population.”
+ Noted: Tribune Publishing changes the name of U-T San Diego back to San Diego Union-Tribune (Poynter); CEO of spun-off Gannett, Bob Dickey, says in a memo to staff that changes are being planned to its structure and “We will unlock the full strength and impact of being the nation’s largest newsgathering force” (Jim Romenesko); WNYC podcasts will be housed on Spotify (New York Observer); Social media-centered Reported.ly launches a website (Reported.ly); New York Times changes its film review policy, telling film publicists it can no longer guarantee coverage of every film screened in the city (Variety); Hacks/Hackers partners with the Google News Lab for Hacks/Hackers Connect, an international program for media entrepreneurs (LinkedIn Pulse)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth highlights stories worth noting related to truth in politics and on the internet. This week’s round-up includes why writing “fact check” in a headline doesn’t make it a fact check, fact-checking advice for kids on the Internet, and a presidential candidate making a misstatement about Lincoln’s career.
3 things to know about engagement on native Facebook video (Newswhip)
While links often dominate publishers’ Facebook pages, videos are the pieces of content that actually receive the most engagement. Newswhip analyzed the characteristics of videos that get the most shares, finding that most are very short, videos from celebrity pages are the most popular, and videos are the type of post that gets shared the most.
25 global news organizations agree to share climate change content ahead of UN summit (Guardian)
Publishers including The Guardian, El País and Le Monde are partnering as the Climate Publishers Network to share climate change content ahead of the next UN summit. Twenty-five publishers are scrapping licensing fees, allowing members of the partnership to freely re-publish articles. The alliance will expand beyond its founding partners until it disbands on the last day of the summit, Dec. 11.
Techniques to make your company more approachable to your community (Inc.)
To better engage with your community, make sure you seem approachable in the first place. Neil Patel shares marketing techniques that make businesses appear more approachable by their customers. Patel recommends being generous, which could include offering free resources to the community or donating your time to a need in the community.
NPR ombud: Hosts shouldn’t promote their books on air (NPR)
Elizabeth Jensen says that when an NPR host or correspondent writes a book, many listeners are eagerly interested — but that doesn’t mean the books should be plugged on air. Until now, Jensen says NPR did not have a policy on how to handle staff-written books, but banning them altogether seems to go too far. From now on, NPR will apply the same standard to staff-written books as it does to outside books to determine whether it’s worthy of airtime.
The challenge for publishers to overcome in mobile is slow load times (Digiday)
As mobile continues to grow, publishers have focused on optimizing their design for mobile screens, but they might not have done enough. Craig Hyde, CEO of mobile optimization company Rigor, says that while the Internet in general is getting slower, publishers are the slowest, because there’s so many elements crammed into each page. Hyde says: “With all the things on pages, it’s amazing things happen even in eight seconds.”
+ Business Insider’s president and COO Julie Hansen on playing catch-up with mobile: “It’s not unusual for marketers to lag behind their consumers by a bit. That’s a question of time. There’s no denying that horse has left the barn” (Digiday)
+ Cafe is a new political news site, but it wants to sell you things (BuzzFeed)
FOR THE WEEKEND
+ An appropriate challenge for the long weekend from John Robinson: Go on a “news blackout” during your next vacation, and when you return, look at what your organization published that you and your community really care about, and do more of that (Media, Disrupted)
+ How journalism schools are adjusting to the digital age, and did they go too far trying to keep pace with digital? (Columbia Journalism Review)
+ David Carr’s daughter Erin Lee Carr shares what the Internet means to her in the wake of her father’s death: “The Internet can be intrusive, yes, but it can also be a voice of comfort — and, in my case, a close friend leaning in to whisper, ‘You know how you thought your dad was the greatest guy in the world? You were right. Let me tell you why’” (Huffington Post)
+ Google is waging a “secret war” against ad fraud and “an unknown quantity of cybercriminals who are actively siphoning billions of dollars out of the digital advertising industry, primarily via the creation of robotic traffic that appears human” (Advertising Age)
The post Need to Know: May 22, 2015 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1IT18MJ
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