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You might have heard: Time Inc. is racing its own falling print revenue, leading to testing paywalls on its magazine websites
But did you know: Entertainment Weekly’s new paywall is a sign of the future at Time Inc. (Politico)
Entertainment Weekly’s website quietly rolled out a metered paywall last week, a sign of things to come at other Time Inc. titles. Non-registered readers will have access to 10 articles each month, and non-subscribed registered users will have access to 15 articles each month. Articles accessed through social media will be free. EW.com is the first Time Inc. title to use a metered paywall, while People and Time magazines have used paid content strategies in the past.
+ Have we reached the peak of free on the Internet? Business and media reporter Jason Abbruzzese says yes: “The Internet won’t survive until people start paying for the things they find on it” (Mashable)
+ Noted: Recent newspaper company sales show a dramatic devaluation in the newspaper industry (Pew Research Center); Disney and Univision pumped an additional $30 million into Fusion, but the cultures of Disney and Fusion are clashing (New York Times); Snapchat is hiring journalists to cover the 2016 presidential race (Guardian); Twitter held talks to acquire Flipboard in an all-stock deal valued at more than $1 billion, but the talks have stalled (Re/code); Guardian signs global video deal with AOL On, a YouTube-style portal for “premium partners” to distribute original video content (Guardian); Former USA Today ad exec Jim Gath says cutting the print edition would be “nothing short of a travesty” (Jim Gath, Facebook)
API UPDATE
Welcome our new summer fellow, Katie Yaeger
This week, we’re excited to welcome our new summer fellow, Katie Yaeger. Katie is a recent graduate of the University of Missouri and will be returning to Missouri School of Journalism in the fall to pursue her master’s in strategic communication. While at API, Katie will be working on a range of projects for API, as well as a project of her own exploring the connection between a brand’s tone on social media and the engagement it receives as a result. You can follow Katie on Twitter at @KatieYaeger.
Why you should bring editors and the business side into product testing (Medium)
In user testing at The Guardian, Cantlin Ashrowan says content was inseparable from the experience for users, with most people talking more about the content than what was being tested. This wasn’t a reflection of how the testing was run or how people were talking, Ashrowan says, but rather a problem in how newsrooms think about “product.” By bringing editors and business people into user testing, not only is everyone aware of the feedback but they’re empowered to think about the total experience of what they’re creating.
Nieman Fellow uses flash drives to distribute news to people without Internet in Cuba (Fast Company)
In Cuba, only about 5 percent of people have access to the Internet, making it difficult for Cuban bloggers to reach most Cubans. Nieman Fellow Elaine Diaz’s solution to this distribution problem is to use flash drives to distribute content like television shows, magazines, and games. Diaz, who is from Cuba, plans to launch Periodismo de Barrio when she returns to Cuba, which will be published both online and through the “weekly packet” on flash drives that people can plug into offline computers or TVs.
+ Another European company is experimenting with the pay-per-article model: Klarna makes payment simpler by shifting completing the payment until after you’ve bought something, rather than before (Business Insider)
How to get more women into senior management (Harvard Business Review)
At S&P 500 companies, less than 20 percent of the seats on corporate boards are held by women, leading to less diversity in leadership. Rebecca Shambaugh says to get more women into leadership, make it clear that diversity is a priority, but back that up with action. Shambaugh recommends setting clear goals or quotas and broadening criteria when necessary to accommodate a variety of backgrounds.
Are podcasts the key to diversifying public radio audiences? (Columbia Journalism Review)
In terrestrial public radio, 87 percent of NPR’s audience is white — but that number drops to 67 percent for NPR podcasts. Podcasts are also tending to grow faster with more digitally savvy audiences, which also tend to be more diverse, signifying a breakthrough for public radio in terms of attracting more diverse listeners. NPR’s vice president of diversity for news and operations Keith Woods says: “We’re breaking new ground with the millennial generation, our future as an audience. The younger you go, the more racial and ethnic diversity there is.”
+ Northeastern professor Joseph M. Reagle Jr. says the comment section can be a source of valuable feedback: “I’m not necessarily saying that everyone should read the comments, but I think we can learn things about human behavior from them” (Boston Globe)
Why some media newsletters are designed to be read without clicking (Digiday)
Newsletters are quickly growing as an efficient way for people to catch up on news, but some media organizations are designing their newsletters to be read entirely without clicking through to the host’s site. At Quartz, senior editor Gideon Lichfield says they’ve recognized people are no longer coming directly to publishers’ websites from “social media side doors.” To that end, Quartz has taken the approach that everywhere it publishes is a platform, rather than a way to drive traffic to Quartz’s website.
+ How The Arizona Republic uses storytelling events to strengthen relationships in the community: Randy Lovely says the sold-out Arizona Storytellers events “opened our eyes to the bigger opportunities and broader opportunities to build those personal, face-to-face connections” (Nieman Lab)
The post Need to Know: May 26, 2015 appeared first on American Press Institute.
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