Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Facebook is testing hosting news’ sites content, a plan that stirred strong reactions
But did you know: Facebook is offering to let publishers keep all the revenue from certain ads (Wall Street Journal)
To persuade publishers to distribute content through Instant Articles, Facebook is offering to let publishers keep all the revenue from certain ads. Content from BuzzFeed, The New York Times and other publishers will start being hosted by Facebook as early as this month. In one of the models being considered, publishers would keep all of the revenue from ads they sell on Facebook-hosted news sites. If Facebook sells the advertisement, it would keep 30 percent of the revenue.
+ Noted: Google’s mobile-friendly algorithm has fully rolled out, but some mobile-friendly pages don’t see the score because indexing takes time (Search Engine Land); AOL, Lin Digital, Time Inc. push plans to move into morning shows (Capital New York); Freedom News Group reintroduces Spanish-language newspapers in California communities (Freedom Communications, Inc.); techPresident relaunches as Civicist (Civicist)
Tips for recording a great podcast on a budget (ReadWrite)
As podcasts continue to grow in popularity, advances in technology and drops in pricing have made it easier than ever to create high-quality audio. Start by choosing a good microphone, and choose one that can focus on small areas. Record in a quiet environment, and use editing software to edit out coughs and pauses for audio that stays on pace. If you’re not a naturally eloquent speaker, try speaking from a script.
+ Lessons from Baltimore coverage: Tips for reporting on riots in Baltimore and elsewhere (International Journalists’ Network) and how AJ+ reported on Baltimore using only mobile phones (Poynter)
+ A data science analysis of emoji usage (Instagram Engineering Blog)
Hong Kong’s English-language South China Morning Post launches an international edition (Re/code)
To capitalize on the world’s growing interest in China, Hong Kong’s English-language South China Morning Post launched an international edition. Online, 30 percent of the publication’s readers come from the U.S. and China, with readers also in the U.K., Malaysia and other English-speaking countries. South China Morning Post is looking to expand its online readership further with the international edition by covering issues that appeal to global audiences, such as fossilized dinosaur eggs uncovered during road work in southern China and Chinese company Baidu’s work on self-driving cars.
5 ways to get better feedback from employees (Inc.)
Employees are deeply in touch with issues at a company, and creating an environment that elicits open feedback from employees can help you address these challenges better. Some ways to do that are by establishing designated times for feedback through weekly meetings, email exchanges or one-on-one meetings, and keep asking for feedback as things change. Consider making feedback anonymous through surveys, allowing people to speak more freely.
+ Earlier: How to provide better feedback to employees
What went wrong at Circa: Mobile ad market, shift to mobile, and lack of editorial uniqueness (Monday Note)
As mobile news startup Circa seeks a buyer, Frederic Filloux says three things went wrong to lead to Circa’s failure. Very few organizations are able to pull in significant revenue from mobile, Filloux says. When Circa debuted, its model was new, but as more news organizations moved to mobile, Circa’s idea was less original. Without unique editorial content, Filloux says a product can’t survive, and it’s something Circa didn’t have.
+ Twitter is in serious acquisition talks with Circa and Twitter was interested earlier in purchasing Mic.com, possibly to allow Twitter to quickly test tools and products for publishers (Business Insider)
+ Margaret Sullivan on how The New York Times decides what to keep secret in covering the CIA’s “secret war”: Less anonymity is better and “in terms of unwavering skepticism, context and named accountability, there’s still a ways to go” (New York Times)
The Onion launches a major redesign, offering a glimpse of the media empire it could become (The Atlantic)
With the unveiling of The Onion’s redesign on Friday, Chris Heller says we can see how The Onion might grow into a media empire. The Onion plans to spin off several new websites, launch a studio to develop films and TV shows, and raise money from new investors, all within the next year. Onion Inc.’s president and chief operating officer Mike McAvoy says: “We want to be one of the few new media companies that’s able to figure out these changes that are taking place.”
+ An appropriately satirical guide to The Onion’s redesigned website (The Onion)
+ North Country Public Radio’s Brian Mann says Jon Stewart should come to public radio, which is his natural home because “the one time that we’re sometimes really, really humorous and engaged and laugh-out-loud hilarious is when we’re trying to be deadly serious” (North Country Public Radio)
The post Need to Know: May 4, 2015 appeared first on American Press Institute.
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