Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Sponsored content is growing quickly as a business model as news organizations such as The Washington Post and The New York Times experiment, but the industry is divided on the role editorial staff should play
But did you know: Brands are hiring journalists and building standalone publications around their products (Wall Street Journal)
Mattress manufacturing startup Casper is hiring journalists ahead of launching its standalone website about sleep and has hired Elizabeth Spiers, former editor in chief of the New York Observer and founding editor of Gawker, as editorial director. Meanwhile, online retailer Dollar Shave Club is also building its editorial team, but hasn’t decided whether it will launch a standalone site or revamp its existing blog. Casper’s editor in chief Jeff Koyen says: “I don’t feel like I’ll be doing branded content. The goal is to launch an editorial venture and standalone media property … I’m hiring journalists, not marketers.”
+ Noted: Vice pre-sold three years’ worth of TV ad time for its upcoming channel (Advertising Age); Time Inc. hires Dr. JT Kostman as chief data officer in an effort to become a “data-driven marketing organization” (Capital New York); News Corp launches Internet Action Force as challenger to BuzzFeed (Mumbrella); Condé Nast hires Joy Martin, former head of Dailymotion, as general manager of digital video (Variety); NPR launches NPR One Developer Center and invites developers to apply for access to its API (NPR)
How NPR’s Seoul bureau chief uses Tumblr to complement her reporting (Nieman Lab)
NPR’s new Seoul bureau chief Elise Hu uses her Tumblr blog Elise Goes East to share stories and tidbits both serious and silly from her experiences living halfway around the world. Hu shares information that doesn’t make it into her NPR stories and observations about Seoul, where she’s lived since March. Since Hu started the blog, she’s attracted 7,000 followers, already exceeding her goal of 5,000 within the first year.
+ Earlier: Tips from NPR, The Washington Post and The Guardian on how to make your Tumblr more successful and more insights on how to use Tumblr better
UK newspaper criticized for comparing candidates’ appearances (HoldTheFrontPage)
A local U.K. newspaper is being called “sexist” for a spread that compared the looks of nine political candidates. The Belfast Telegraph ran the spread under the headline “So, which candidates are topping the poles?” and included both male and female candidates. The Belfast Telegraph says the spread was “tongue in cheek” and was intended to take a playful look at how the candidates had chosen to publicly present themselves.
To grow outside your core business, identify your strengths and what strengths you want to add (Harvard Business Review)
A decade ago, Chris Zook says the best way for a business to grow beyond its core was to introduce new products to its core group of customers. But Zook says now savvy businesses are able to grow through moves that weren’t as successful 10 years ago, such as building a new business based on your capabilities or entering a new distribution channel. To figure out the best way for your company to grow, Zook says business should identify what its “crown jewels” are, how those compare to its competition, what strengths it wants to add and the growth potential those strengths will enable.
Why visuals should drive editorial decisions: Audiences demand them (Poynter)
NPR’s picture editor Kainaz Amaria and NBC multi-platform producer Imaeyen Ibanga say that visuals should be a driving force early on in editorial decisions because “the audience is going to demand it.” Audiences expect high-quality visuals from news organizations, Ibanga and Amaria said, and visual journalists have to be the ambassadors for journalists without a background in visuals. Ibanga: “When the idea is bubbling up and processing, we should be there, be part of those conversations helping to drive what that will look like and build the story.”
+ Former Boston Herald copy editor Adam Smith says in a world of “bad” web headlines, we should remember print headline writing rules (Media Nation)
How The Upshot used geolocation to personalize the text of a story (Nieman Lab)
For a companion story on how children raised in different places have different chances of getting out of poverty, The Upshot put together an interactive article answering the question, “What would that look like where I live?” The Best and Worst Places to Grow Up alters the text based on the reader’s selected location, using the IP address to make an initial estimate. NYT graphics editor Amanda Cox says they wanted to cut out the unnecessary steps between readers and the information they’re looking for: “It’s a fine line between a smarter default and being creepy.”
+ The Washington Post is publicly testing a new web experience: Some mobile users will be directed to a new version of the Post’s website, which will evolve based on their feedback (The Washington Post)
The post Need to Know: May 5, 2015 appeared first on American Press Institute.
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