Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Three months after its launch, traffic on Snapchat Discover has dropped by as much as 50 percent for some publishers
But did you know: Snapchat attempts to jumpstart Discover by adding the ability to share clips from publishers (TechCrunch)
Snapchat is adding the ability to share clips from Discover publishers with friends. By tapping and holding on a Discover photo or video, users can add text and drawings and send them privately to friends. The message includes a “Sent via Discover” link that leads straight into Discover. With the dip in attention to Discover, Snapchat is struggling to get Discover growing after abandoning its original ad unit, Brand Stories, in April.
+ Noted: Alliance for Audited Media ends its six-month newspaper circulation reports, requiring newspapers to report quarterly with the option of updating digital metrics monthly (Poynter); After several top execs leave Al Jazeera America, employees say there’s dysfunction in the management of the newsroom (New York Times); In native advertising pricing, some publishers charging just for media and including cost of the content in the fee (Digiday); Facebook partners with IBM to create even more personalized campaigns for advertisers (Wired)
Strategies from Vox Media for using visuals on social media (Poynter)
Across the brands at Vox Media, the engagement editors have all taken a slightly different approach to publishing images and video on social media to drive engagement. Each editor has honed in on their brand’s voice, so the straightforward voice of Vox on Twitter is the opposite of SB Nation’s informal and enthusiastic voice. The editors recommend planning social images in advance, as well as making your own images and thinking about using different visuals for different platforms.
+ More lessons from Vox Media: How Vox Media structures its product team to foster experimentation (Vox Product)
+ A guide to choosing the right hashtag: Use analytics tools such as Hashtagify and Tweetreach to track a hashtag’s popularity and reach (Online Journalism Blog)
How a UK startup wants to reinvent online articles by focusing on issues over news (Journalism.co.uk)
The best way to introduce a reader to a new topic isn’t always through an inverted pyramid format, Jeremy Evans says. That’s his idea behind “Explaain,” a site with articles about “issues, not news.” Evans plans to launch over the next few months a reinvented version of the online article where readers can click on sentences to reveal “cards” that add context to the story, which in turn can expand further for even more information. Evans says reporters do a great job with “back-end journalism” in investigations and research, but there are “so many more possibilities for how we can convey the journalism that we’re doing to our audiences.”
+ Earlier: Publishing platform FOLD helps explain and contextualize stories with cards inside the story
Why weekly town halls can be a better type of company-wide meeting (Inc.)
While meetings done wrong can be detrimental, holding a short weekly “town hall” meeting can be a good way to cover the most important things happening within the organization and communicate your priorities. Holding weekly town halls can also improve transparency within the company by ensuring that everyone is kept in the loop by sharing information and providing clarity on a regular basis. Town halls can also improve efficiency and replace other meetings, as well as encourage engagement with employees.
When Twitter invests in multimedia, its media partners will increasingly view it as competition (Re/code)
With its purchase of live video streaming app Periscope, Twitter is definitively a media company, which might be a problem for the media companies it partners with. Peter Kafka says the challenge for Twitter is proving that it can still provide value for media companies — just because people can get sports scores from Twitter, there’s still value for ESPN by driving users to ESPN for deeper coverage. That was easier when Twitter was simply a text-based service, Kafka says, and the addition of live video continues to transform Twitter into a multimedia broadcaster.
New York Times will move print discussions out of its daily news meetings (Politico)
To continue to prioritize digital, The New York Times will move discussion of its print edition out of its daily news meetings. Starting on Monday, NYT will hold a morning news meeting at 9:30 a.m. and an afternoon news meeting at 4:30 p.m. The page one lineup will be determined at a separate meeting at 3:30 p.m. by a group of editors led by deputy executive editor Susan Chira. Executive editor Dean Baquet says: “The idea is for us to mobilize faster in the morning so we can get an earlier start on setting news and enterprise priorities, and to move the discussion of print Page One out of the afternoon meeting in order to focus on coverage regardless of where it appears.”
+ Chicago Tribune’s takeaways from Instagram: There’s limited revenue and a cumbersome workflow, but growing audience makes it a “no-brainer” (Columbia Journalism Review)
The post Need to Know: May 6, 2015 appeared first on American Press Institute.
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