Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Native advertising is here to stay, and social networks are muscling into mobile advertising space
But did you know: Facebook adds native ad functionality within the Facebook Audience Network (Business Insider)
With the addition of native ad functionality in mobile ad platform Facebook Audience Network, Facebook is hoping publishers, developers and Facebook itself will be able to generate more revenue. On its blog on Wednesday, Facebook said that publishers in the Audience Network are seeing CPMs that are seven times higher from native ads versus banner ads. To optimize the ads, Facebook is introducing three tools for publishers and developers: native ad templates, native ad management tools to optimize which ads appear based on performance, and horizontal scroll, allowing users to swipe across to view more ads.
+ Copyright issues in Facebook’s new video business: Viral videos are shared and revenue is generated from clicks, but it’s not going to the content creators (Business Insider)
+ Noted: Following publication of a NYT article on management issues at Al Jazeera America, CEO Ehab Alshihabi is replaced by Al Anstey (Poynter); Reddit launches a video division to create original content, adding to its podcast and newsletter (The Verge); CNN is working with the FAA to use drones to film in urban areas (Wall Street Journal); Chartbeat launches two new tools for editorial and advertising teams following a $15.5 million investment (Chartbeat); Medium adds Creative Commons licensing for writers (The Verge); Banjo raises $100 million to develop software that will detect world events in real time (Wall Street Journal)
API UPDATE
How to build audiences with single-subject news products
Today we’ve published a primer on how a single-subject news site can attract new audiences and expand upon your strengths in a cost-effective way. This Strategy Study collects the thoughts from top editors and strategists at organizations such as USA Today, The Atlantic and the Treasure Coast newspapers on specific strategies and tactics that have worked for them, and includes a worksheet to help you build a content strategy that fits your organization’s goals.
Why native mobile apps are even more important after Google’s algorithm changes (Marketing Land)
Google’s new mobile-friendly algorithm now enables Google to index some Android apps in the same way that it does websites. Before, a Google search could send someone to a mobile app, but not to a specific piece of content within it. Now, Google will have indexed information from native mobile apps that will be featured more prominently in its search results. When Google sends users to the location within an app rather than to a website, it’s important to make sure the app is delivering a better experience than the website is able to.
+ Philip B. Corbett provides examples of “obvious holes” left unaddressed in NYT articles, and how questions from editors help avoid that (New York Times)
Condé Nast begins its first digital-only launch with Ars Technica UK (PressGazette)
Condé Nast is in its first digital-only title launch, Ars Technica U.K., which has been published in the United States since 1998. The U.K. version will be edited by Sebastian Anthony and employs three other writers. Condé Nast says Ars Technica U.K. will specialize in deep analysis of technology trends and will have a significant online community. The website is free to users and funded by advertising.
+ How BBC plans coverage of the U.K. general election for a wider global audience (TVNewser)
How to encourage employees and customers to challenge your ideas (Harvard Business Review)
When leaders fail to seek out people or information who challenge their ideas, they miss out on opportunities to transform their organizations. Nandan Nilekani, an Indian entrepreneur and politician, says preventing leaders from being isolated at the top comes down to one simple factor: asking and being asked uncomfortable questions. And beyond encouraging an open culture of questioning between employees and leaders, Nilekani goes straight to his customers. Nilekani says: “I’ve had many situations where customers … would call up about something. I would know about a problem even before a number of people. So I think it’s important to be that lightning rod that attracts feedback both good and bad.”
Independent media need a new infrastructure, including better legal resources (Medium)
For local news to survive, Josh Stearns says deep levels of community engagement and a diversity of revenue streams are needed. But, many of these newsrooms go without basic resources needed for day-to-day activities. Community media also often ask for support in marketing, administrative work, and access to software and training, things that were often built into the “backshop” of many traditional newsrooms. And beyond that, Stearns says access to affordable legal support is critical for the survival of independent media. Stearns says: “If we believe in the future of local news we need to invest in legal resources to protect local journalists.”
GIPHY creator: We don’t have time for words anymore because they aren’t fast enough or descriptive enough (PSFK)
Adam Leibsohn, founder of GIF search engine GIPHY, says words are becoming a thing of the past. Leibsohn says words were needed for communicating before computers and the Internet made ideas portable, but now words aren’t descriptive or fast enough to convey our ideas. Leibsohn’s solution to that problem is GIFs. Leibsohn says: “Even though they’re small and simple, they pack all kinds of joy. … When you send just the right one, you make everyone a little happier.”
+ A look at Boston Globe Media’s upcoming life sciences newsroom: It will be headquartered in the Boston Globe building with its own business staff, and there will be some sort of print component (Poynter)
The post Need to Know: May 7, 2015 appeared first on American Press Institute.
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