Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Los Angeles Times parent company Tribune Publishing will buy The San Diego Union-Tribune (Chicago Tribune)
But did you know: Tribune Publishing’s purchase of U-T San Diego is a sign of more consolidation to come (Nieman Lab)
Tribune Publishing, parent company of the L.A. Times, has entered into an agreement to buy The San Diego Union-Tribune for $85 million. The deal brings the newspapers of two of Southern California’s largest cities under one owner, which Ken Doctor says is a sign of the kind of newspaper consolidation publishers are pushing for as print revenues continue to decline. After the deal is final, Doctor says it’s likely the L.A. Times will operate the business in San Diego, similar to what Tribune Publishing has done in Baltimore and Chicago.
+ Noted: Spotify is seeking deals with media companies as it makes plans to enter video business (New York Times); Snapchat unveils new 10-second ads that will cost advertisers 2 cents per view (Adweek); Time Inc.’s revenue falls by 8.7 percent, but a fifth of its ad revenue is now coming from digital (Advertising Age); Wall Street Journal is canceling three of its live digital shows (Politico); Uber is looking to hire an editorial director to produce branded content (Advertising Age)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth highlights stories worth noting related to truth in politics and on the internet. This week’s round-up includes students in Wisconsin doing research for the ongoing Encyclopedia of Milwaukee project, self-defense tips against fake news, and a rare NSFW fact-check on a sex-education curriculum in Toronto.
How to animate your social media with GIFs (Marketing Land)
As GIFs continue to grow in popularity, adding GIFs is an easy way to make your social media posts pop. GIFs can add personality and humor into an exchange, as well as provide a glimpse into your newsroom culture. GIFs can also be used to preview new products, upcoming events, or exclusive information. Be sure to know what social networks support GIFs: Twitter, Google+ and Tumblr do, but Facebook does not.
+ Ad chief Meredith Levien’s plan to make and save more money at The New York Times: Optimize the paywall model, continue to warm up to native, and tap overseas markets (Digiday)
Election coverage tips from the Financial Times: Use the election to experiment (Poynter)
With the U.K.’s general election held yesterday, the Financial Times shares the lessons learned during this year’s election season. Elections are a good time to experiment with new story forms and ideas, such as using Periscope to live stream election events. Communities editor Sarah Laitner recommends being strategic with your paywall, and picking several “news-you-can-use” items a day that will be free to read.
+ More on the U.K. general elections: A round-up of election front pages in the U.K. (PressGazette); how the British media bring election news across the pond to U.S. audiences (Columbia Journalism Review); and why this general election might not be remembered as much for the outcome as how the media chose to cover it (Politico Europe)
The immediate effects of ‘mobilegeddon’: No catastrophic ranking drops yet (Inc.)
Leading up to Google’s most recent algorithm update, many people questioned how the new mobile-friendly requirements would affect web pages. Samuel Edwards takes a look at how websites have been affected since the release on April 21, and finds the impact of the changes weren’t as serious as many people predicted. If your website was affected by the changes, Edwards recommends taking advantage of the mobile auditing tools Google provides, analyzing your traffic, and investing in responsive design.
Why BuzzFeed’s editorial fumbles don’t have to be a buzzkill for native advertising (Advertising Age)
Michael Goefron says the discovery that BuzzFeed deleted post after advertiser pressures is indicative of a problem for all publishers with native advertising: It makes you more vulnerable to advertiser pressures. But as the lines between editorial and advertising are blurred, Goefron says this doesn’t have to be a damper on native advertising. Goefron says the solution is to create a clear code of ethics, including a policy on covering all corrections and deletions.
+ The New York Times opens up its Page One meetings to advertisers: NYT says it has a long history of inviting outsiders to the meetings, and there may be a trend toward opening editorial meetings to the public (Digiday)
Tow Center: Metrics have a ‘powerful influence’ over journalists’ morale (Journalism.co.uk)
A new Tow Center report examines the use of metrics in newsrooms, with The New York Times, Gawker and Chartbeat as case studies, and found that analytics often have “important emotional dimensions that are too often overlooked.” A spike in shares can trigger a feeling of triumph in journalists, but less impressive stats can affect their motivation and make them feel anxious. But not all metrics are created equal, and the report concludes: “At a time when data analytics are increasingly valorized, we must take care not to equate what is quantifiable with what is valuable.”
+ Better yet, API’s custom metrics help publishers quantify the journalism characteristics they value
+ Mobile users are nearly 12 times more likely to tap an ad than a social sharing button, much lower engagement than on desktop, according to data from mobile optimization company Moovweb (Moovweb)
+ How NPR uses its NPR One app to capture better data on how people listen to audio (Nieman Lab)
FOR THE WEEKEND
+ Margaret Sullivan sums up everything she knows about journalism into less than 400 words for her students: Don’t cut corners, be brave, and resist cynicism (New York Times)
+ A look at why more journalism students don’t take computer science classes and what journalism schools can do to help: They don’t know that they should, they think that they won’t do well, and they don’t think they’ll enjoy computer science (Source)
+ Internet video companies are changing the way we consume broadcast TV, and they’re in a battle for views (Fortune)
+ Michelle Beadle opens up on being banned from the Mayweather-Pacquiao fight: “I went because I have a voice. You may not like my voice. You may find me grating and annoying, and in need of a timeout several times a week. But my voice is all I have.” (Twitlonger)
The post Need to Know: May 8, 2015 appeared first on American Press Institute.
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