You might have heard: Three months after its launch, traffic on Snapchat Discover has dropped by as much as 50 percent for some publishers
But did you know: Snapchat is adding the ability to share clips from Discover publishers with friends. By tapping and holding on a Discover photo or video, users can add text and drawings and send them privately to friends. The message includes a “Sent via Discover” link that leads straight into Discover. With the dip in attention to Discover, Snapchat is struggling to get Discover growing after abandoning its original ad unit, Brand Stories, in April.
The post Snapchat attempts to jumpstart Discover by adding the ability to share clips from publishers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1F5FYvd
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