David McCandless, data journalist and founder of data visualization company Information is Beautiful, shares his advice for producing data visualizations that add “a bit of punch” to a story. McCandless says while a lot of data visualizations use quantitative data, qualitative data such as people’s opinions and ideas can be visualized as well. Data and information are essential to data visualization, but McCandless says the story and message are just as important: “The data makes it trustworthy, the story makes it interesting, the goal makes it efficient, and visualization makes it impactful.”
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