You might have heard: Publishers are courting Millennials, and 85 percent of Millennials say they keep up with news
But did you know: Univision, the leading media company for Hispanics in the United States, is acquiring African-American news and culture site The Root. The acquisition comes as Univision is looking to build a digital network catering to multicultural Millennials. Donna Byrd, publisher of The Root, says: “The combination of our two companies strengthens our collective ability to engage the changing American population.”
The post Univision is acquiring African-American news site The Root appeared first on American Press Institute.
from American Press Institute http://ift.tt/1GtCn9y
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