In the flurry of media deals lately including Vox Media’s acquisition of Re/code and Verizon’s of AOL, Mathew Ingram says bottom line is “size still matters for media companies.” Being small or hyper-targeted can work or being really huge can work, Ingram says, but staying between the two extremes isn’t a viable plan for success. Ingram says: “For some, the end game might even include being acquired by Comcast or Verizon or some other deep-pocketed tech company. But what does that mean for the media and journalism those companies will produce?”
+ More on Re/code: The sale makes a subscription-based model for news sites look better than an advertising-based model (Bloomberg View) and why Comcast, an investor in both Vox Media and Re/code, could end up buying them both(Quartz)
The post Vox’s acquisition of Re/code raises questions about the viability of standalone media appeared first on American Press Institute.
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