As mobile news startup Circa seeks a buyer, Frederic Filloux says three things went wrong to lead to Circa’s failure. Very few organizations are able to pull in significant revenue from mobile, Filloux says. When Circa debuted, its model was new, but as more news organizations moved to mobile, Circa’s idea was less original. Without unique editorial content, Filloux says a product can’t survive, and it’s something Circa didn’t have.
+ Twitter is in serious acquisition talks with Circa and Twitter was interested earlier in purchasing Mic.com, possibly to allow Twitter to quickly test tools and products for publishers (Business Insider)
The post What went wrong at Circa: Mobile ad market, shift to mobile, and lack of editorial uniqueness appeared first on American Press Institute.
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