When your efforts to engage with your community are falling short, Alison Davis says you need to start thinking about their communication preferences. Start by knowing who your customers are, and observe their behavior, such as what topics resonate with them and when they’re most likely to participate on social media. After knowing who your community is and how they participate, ask them what they want and need from communication, either through focus groups or one-on-one interviews.
The post When communicating with your customers and community, think about their communication preferences appeared first on American Press Institute.
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