With its purchase of live video streaming app Periscope, Twitter is definitively a media company, which might be a problem for the media companies it partners with. Peter Kafka says the challenge for Twitter is proving that it can still provide value for media companies — just because people can get sports scores from Twitter, there’s still value for ESPN by driving users to ESPN for deeper coverage. That was easier when Twitter was simply a text-based service, Kafka says, and the addition of live video continues to transform Twitter into a multimedia broadcaster.
The post When Twitter invests in multimedia, its media partners will increasingly view it as competition appeared first on American Press Institute.
from American Press Institute http://ift.tt/1F5FVzN
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