Michael Goefron says the discovery that BuzzFeed deleted post after advertiser pressures is indicative of a problem for all publishers with native advertising: It makes you more vulnerable to advertiser pressures. But as the lines between editorial and advertising are blurred, Goefron says this doesn’t have to be a damper on native advertising. Goefron says the solution is to create a clear code of ethics, including a policy on covering all corrections and deletions.
The post Why BuzzFeed’s editorial fumbles don’t have to be a buzzkill for native advertising appeared first on American Press Institute.
from American Press Institute http://ift.tt/1cuSVlR
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