Pop culture podcast Crossing the Streams is a collaboration between film news site Moviepilot and humor magazine Cracked, representing a growing tend of competing publications joining for a podcast. By collaborating, the financial risk is shared and multiple audiences are brought to the podcast, as well as being able to share existing infrastructure.
The post Why competing publications are teaming up for podcasts appeared first on American Press Institute.
from American Press Institute http://ift.tt/1PYxIgs
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